In their attempts to connect with their audiences, brands are getting involved in the social and political discourse their target market engage in. RED looks at examples of this trend on 3 continents, and sees an opportunity for Nigerian brands to follow the lead of Chicken Republic and shed their caution, in order to break... Read More

![Brand Communication in the 21st century: The Chicken Republic example, by @RedMediaAfrica [INFOGRAPHIC]](https://ynaija.com/wp-content/uploads/2016/06/brands.jpg)

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