by Ademola Adeshola It is an assumption that pastures on the other side is greener. But, if it is greener, the difference is in its originality. Your uniqueness is the essence and the edge your brand has. It is what determines what you do, how you do it, when you do it, and to whom... Read More

Opinion

Branding, Business sense, nigeria, opinion

July 27, 2017

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Opinion: Motara’s Baked Treats | Budgeting for business start-ups 101

Introduction Close your eyes for a minute and imagine that you just won ten million naira at an entrepreneurship So what exactly is a budget and why do you need one as a business owner? It’s a common saying that you have to spend money to make money. This is very true. Before you can... Read More

Opinion

Budgeting, Business sense, opinion, Startups requirement

July 12, 2017

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The Thread: Lessons from how Indomie, Bama, Hollandia conquered the Nigerian market

If you’re running a company new to the Nigerian landscape or you’re an entrepreneur or sales person, this thread holds important lessons about how to sell and make impact. How to upend subsisting business structures and emerge a giant. See below: So I'm going to do a 2-part series on(i) FMCG success stories (ii) FMCG... Read More

Opinion

Bama, Business sense, entrepreneurs, Hollandia, Indomie, marketing, nigeria, Success lessons, The Thread

Opinion: How to grow your brand

Opinion: Motara’s Baked Treats | Budgeting for business start-ups 101

The Thread: Lessons from how Indomie, Bama, Hollandia conquered the Nigerian market

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