Culture Intelligence from RED partners University of Sussex to launch UK/Nigeria education sentiment report

As part of its commitment to helping brand managers, policymakers, and culture enthusiasts understand prevailing trends with a view to making informed decisions, Culture Intelligence from RED yesterday released the Nigeria Market Sentiments and Study Motivations Report 2022. Conducted by the brand and market intelligence unit of RED | For Africa at the instance of the... Read More

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Culture Intelligence from RED

October 25, 2021

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25% of Nigerians believe brand reboots are a waste of time for legacy brands

The issue Old things must pass away, and when they do something new emerges where they leave a void. The question then is; does the new have to mirror the old or can it be so uniquely distinct you forget what the old was like? This is also a question brands trying to reinvent themselves... Read More

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Culture Intelligence from RED, Gen Z, TikTok

July 7, 2021

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Experts proffer solutions to Nigeria’s dwindling health insurance coverage

A new study conducted by Culture Intelligence from RED indicates that a disproportionate number of Nigerians who own health insurance get it only through their workplace contract. Even with the country’s 10-year (1946–1956) health developmental plan and a subsequent National Health Insurance Scheme (NHIS) launched by the Federal Government in 2005, the healthcare delivery system... Read More

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Culture Intelligence from RED, Isime Esene, National Insurance Scheme

July 7, 2021

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72% of young Nigerians are interested in owning a house but highlight fund, fraud, and access to innovative products as challenges

A new study conducted by Culture Intelligence from RED reveals that with 72% of young Nigerians interested in owning a house, fraud, access to funds, and provision of innovative real estate products remain a daunting challenge. After a boom period marked by high oil prices and double-digit growth a decade ago, the Nigerian real estate... Read More

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Culture Intelligence from RED, Home Ownership in Nigeria, Somadina Anene

July 7, 2021

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Over 70% of Nigerians prefer offline shopping due to insecurity and logistics issues

According to a study conducted by Culture Intelligence from RED, 76% of Nigerian consumers prefer to shop offline, citing online fraud, trust, and awareness as overriding challenges. With the economy progressively becoming cashless due to the increased rollout of digital payment platforms, experts have identified critical factors that inhibit the potentials of the country’s digital... Read More

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Culture Intelligence from RED, Isime Esene

July 7, 2021

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Big Brother Naija could provide MultiChoice with a much-needed shot in the arm

Despite the intense criticisms among many conservatives, especially religious and political leaders, Big Brother Naija remains popular among young Nigerians and millions of Africans. With auditions for the sixth season of the television show already announced, a study by Culture Intelligence from RED reveals that the show could also provide MultiChoice with much-needed growth in... Read More

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BBNaija, Big Brother Naija, Culture Intelligence from RED, DSTV, GOtv, Isime Esene, Multichoice, Showmax

June 15, 2021

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81% of Nigerians want Twitter suspension resolved quickly, cite political and economic risks

A new study conducted by Culture Intelligence from RED reveals that the majority of Nigerians believe there are political and economic risks to the current Twitter suspension by the federal government, and 81% would rather have the issue resolved quickly. More than 39 million Nigerians have a Twitter account, according to NOI Polls, and many... Read More

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Culture Intelligence from RED, NOI Polls, Virtual Private Networks (VPN)

March 8, 2021

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We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects. Read More

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Brand Marketing, brand strategy, Branding, Consumer Engagement, Culture Intelligence from RED

February 23, 2021

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There are no limits to what can be covered, studied, or analysed for brand marketing – Isime Esene, Culture Intelligence from RED

Many successful organisations rely on effective data collection and usage to boost their operations and make critical decisions to deliver value to customers. Chief Intelligence Officer of Culture Intelligence from RED, Isime Esene, speaks with YNaija on ‘big data’ in today’s business world and how brands can leverage data to improve customer experience and loyalty.... Read More

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Culture Intelligence from RED, Isime Esene

August 13, 2020

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BeatingCorona from RED launches COVID-19 web map with the top 1,000 data points on Nigeria’s efforts

BeatingCorona from RED today launched its COVID-19 web map to help key stakeholders maintain focus and double-down on efforts to halt the spread of the virus in Nigeria. Leveraging the power of data analytics, the interactive platform spotlights flash-points in the concerted fight against COVID-19 while highlighting possible intervention areas for individuals, government, and donor... Read More

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‘Beating Corona’, adebola williams, CEO of RED | For Africa, COVID-19, Covid-19.web map, Culture Intelligence from RED, RED, The Future Project, Y! Africa

August 5, 2020

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Your next industry exposé may likely come from a drama channel, not the NYT

Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the millions of customers who used their products and provided the revenue and profits that kept their businesses afloat? Well, you might be a shrinking minority because everyone born after 2000 has grown up in a... Read More

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Culture Intelligence from RED, Humans of New York

August 5, 2020

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Diversity is lacking in Nigeria’s meeting rooms, and it’s bad for business

Nigeria has a diversity problem. We see it on our streets, in our schools and in our interactions on social media. We create silos where only our perspectives matter in any conversation. This is a troubling phenomenon, especially when it spreads into our workspaces, corrupting relationships and weakening the overall power of the company to... Read More

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Bukonla Adebakin, Culture Intelligence from RED, RED

Culture Intelligence from RED partners University of Sussex to launch UK/Nigeria education sentiment report

25% of Nigerians believe brand reboots are a waste of time for legacy brands

Experts proffer solutions to Nigeria’s dwindling health insurance coverage

72% of young Nigerians are interested in owning a house but highlight fund, fraud, and access to innovative products as challenges

Over 70% of Nigerians prefer offline shopping due to insecurity and logistics issues

Big Brother Naija could provide MultiChoice with a much-needed shot in the arm

81% of Nigerians want Twitter suspension resolved quickly, cite political and economic risks

We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

There are no limits to what can be covered, studied, or analysed for brand marketing – Isime Esene, Culture Intelligence from RED

BeatingCorona from RED launches COVID-19 web map with the top 1,000 data points on Nigeria’s efforts

Your next industry exposé may likely come from a drama channel, not the NYT

Diversity is lacking in Nigeria’s meeting rooms, and it’s bad for business

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