by Yomi Olaniwun Let me gist you about something that happened in my last place of work that I will never forget. We had just won the pitch for Guinness Label Relaunch and there was excitement in the air within the agency. Coupled with the fact that the Marketing Manager had done a congratulatory mail to... Read More

Opinion

Client retention, Guiness, opinion, SO&U, Yomi Olaniwun

November 12, 2015

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Why Guinness was fined N1 billion by NAFDAC

Yet another multinational has faced the wrath of the Nigerian government. Guinness Nigeria Plc has been fined N1 billion by the National Agency for Food and Drug Administration and Control (NAFDAC) for re-validating expired products without authorization and supervision. In a statement released by the Head, Investigation and Enforcement of NAFDAC, Kingsley Ejiofor, the regulatory agency... Read More

The News Blog

fine N1 billion, Guiness, nafdac

September 24, 2014

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@UcheBriggs talks brands || ‘The power of precision in marketing’ (Y! Business)

by Uche Briggs In 2009, Red Bull sold 3.9 billion cans in 160 countries without the use of a mass marketing approach. The reason: Strategic target marketing. To understand how to utilise precision in the marketing process, it is important to understand what is referred to as the marketing concept. The term marketing concept which... Read More

@uchebriggs, brands, Guiness, made of black, uche brigg, y! business, ynaija

Opinion: Simple ways to retain a client in Nigeria

Why Guinness was fined N1 billion by NAFDAC

@UcheBriggs talks brands || ‘The power of precision in marketing’ (Y! Business)

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