by Yomi Olaniwun Let me gist you about something that happened in my last place of work that I will never forget. We had just won the pitch for Guinness Label…
Yet another multinational has faced the wrath of the Nigerian government. Guinness Nigeria Plc has been fined N1 billion by the National Agency for Food and Drug Administration and Control…
by Uche Briggs In 2009, Red Bull sold 3.9 billion cans in 160 countries without the use of a mass marketing approach. The reason: Strategic target marketing. To understand how…