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Brand Communication in the 21st century: The Chicken Republic example, by @RedMediaAfrica [INFOGRAPHIC]

In their attempts to connect with their audiences, brands are getting involved in the social and political discourse their target market engage in. RED looks at examples of this trend on 3 continents, and sees an opportunity for Nigerian brands to follow the lead of Chicken Republic and shed their caution, in order to break... Read More

bands, Black Friday, chicken republic, infographics, public relations, redmediaafrica, scholars, social media, Studies

May 28, 2016

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The Big 5: These are the stories you should be monitoring today

Here are top five stories to monitor today. 1) VP Osinbajo media forum Vice President Yemi Osinbajo, on Friday, met with media practitioners in Nigeria at the Presidential villa Abuja to discuss the achievements of the federal government as it prepares to mark its one year in office. 2) Did Niger Delta Avengers blow... Read More

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Clarence Peters, imams, islam, kano, Niger Delta Avengers, Osinbajo, scholars, Yobo