My brother, Ayokunle Odekunle, touched on the need for fuel subsidy removal and for our many differences, I agree on the underpinning thinking of his article: the issue of fuel subsidy is too important to be left to feed the wanton desires of a PDP-APC rivalry. We are equally thrust in the melee and we... Read More

2012, APC, Ayokunle Odekunle, fuel subsidy, GEJ, PDP, uche briggs

April 28, 2015

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Uche Briggs: What to expect from Reminisce’s ‘Baba Hafusa’ album

by Uche Briggs We just might have the hip hop album of the year. But I will let you be the judge of that. When all is said and done, one has to agree that “Baba Hafusa” is not your conventional rap/hip hop album. But then again Alhaji Remilekun Khalid Safaru is not your... Read More

baba hafusa, Hip Hop, opinion, Reminisce, uche briggs, ynaija

December 9, 2014

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@Uchebriggs: Globacom’s advertising – A case of two extremes #Ad Review

by Uche Briggs On the flip side, the ‘Glo 3-in-1 Multi Recharge Promo Ad’ with D’banj as lead is indeed cringe-worthy. One thing is certain regarding Globacom’s advertising practice – the company is audacious. While multinationals and corporate giants outsource their advertising to agencies, Glo has relied heavily on an internal creative team – a... Read More

brands, D'banj, Glo, ops, twitter business, uche briggs, ynaija

November 13, 2014

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@UcheBriggs: Ad review – Stanbic IBTC wins with engaging concept

by Uche Briggs https://www.youtube.com/watch?v=pFnUsuuR5nE Theme: Let’s Talk, We Understand Your Business Client: Stanbic IBTC Agency: TBWA Concept Copy Writer: Uche Eze Art Director: Solomon Ogunbor Stanbic IBTC’s advert seems to be targeting business owners with the promise of perfect synergy and the delightful theme of the advert works well.... Read More

@uchebriggs, ad review, opinion, Stanbic IBTC, TVC, uche briggs, ynaija

August 26, 2014

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#UcheBriggsTalksBrands: Alomo Bitters Vs Orijin- The Battle for Glory

by Uche Briggs When the great poet of our time, Q-Dot sang the Alomo Meta song (yes, he is a poet, argue with your generators); he was affirming the position of the brand in mainstream Nigeria and increasing its top of mind recall, albeit unwittingly. That was 2012. A lot has changed since then, most... Read More

alomo, brands, kasaprenko, orijin, uche briggs, ynaija

August 19, 2014

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#UcheBriggsTalksBrands: Understanding brand architecture- The Chocolate City Example

by Uche Briggs From mere commodity to being an essential fabric of society, the trajectories of brands all over the world fascinates me. I hope to share some of the knowledge I have on the subject matter using this column. Brand Architecture Strategy or Portfolio strategy is a structure by which brands in an organization... Read More

Architecture, brands, Chocolate city, opinion, uche briggs, ynaija

June 2, 2014

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Uche Briggs: Terrorism and responsibility of the opposition

by Uche Briggs …. the driving force of the #BringBackOurGirls protest is righteous and it is the responsibility of the APC to drive it and see it to a logical end. The buck stops at the table of the FG and as long as they invest considerable amounts of time and energy to orchestrate spin,... Read More

#BringBackOurGirls, political divide, Terror, uche briggs

May 12, 2014

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Uche Briggs: Understanding marketing strategy using the Phyno approach

by Uche Briggs Phyno’s appearance and mannerism help create an air of mystery and insouciance; which elevates him from mere commodity. Do same for your brand today. Building brands and creating effective marketing strategies is a science; by no means accidental. Everyday, marketing executives are faced with the daunting task of building enduring brands. This... Read More

illbliss, marketing, opinion, Phyno, Strategy, uche briggs, ynaija

April 2, 2014

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#NISProtest: Oby Ezekwesili will NOT stop tweeting until Omojuwa is released (See tweets)

by Isi Esene Former minister of Education, Oby Ezekwesili has gone on Twitter to demand the release of Japheth Omojuwa, the YNaija FrontPage columnist who was earlier today arrested by the police in Abuja. Omojuwa was involved in a protest in Abuja over the unfortunate stampede which happened in during the National Immigration Service (NIS)... Read More

##FreeOmojuwa, Abba Moro, Abuja, Azeenarh Mohammed, custody, japheth omojuwa, nigeria, NIS, police, uche briggs

April 2, 2014

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YNaija columnist, Japheth Omojuwa arrested in Abuja over #NISProtest

by Isi Esene YNaija FrontPage columnist and social media influencer, Japheth Omojuwa has been arrested by the police in Abuja. Omojuwa had been at the office of the minister of internal affairs, Abba Moro to protest over the unfortunate stampede which happened in Abuja during the National Immigration Service recruitment. Over twenty people died in... Read More

##FreeOmojuwa, Abba Moro, Abuja, Azeenarh Mohammed, custody, japheth omojuwa, nigeria, NIS, police, uche briggs

December 31, 2013

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#YNaija2013Review: Saka’s ‘I don port o’, Shop At Konga… We present the top 10 adverts of 2013!

by Uche Briggs The guerrilla marketing tactic adopted that saw Saka ‘port’ was very brilliant and generated a lot of attention and respect. MTN may be losing the porting wars but this was a great show nonetheless. The Nigerian marketing space is a battle field with brands armed with creativity & scientific diagnosis. The spoils... Read More

2013, advert, honeywell, MTN, portability, porting, reviews, saka, uche briggs, ynaija

November 13, 2013

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Music review: With Dr. SID’s ‘Surulere’, it’s Don Jazzy again and forever

by Uche Briggs Only last week, the frenzied Twitter streets were abuzz with the confrontation between Don Jazzy and Wande Coal following the latter’s alleged intellectual property theft. While Don Jazzy’s part in the debacle leaves a lot to be desired, he has responded like any mercurial producer would – orchestrating a smash hit single... Read More

Don Jazzy, Dr Sid, Music, nigeria, One Man MOPOL, review, surulere, uche briggs

July 10, 2012

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Uche Briggs: Dear Feyi, Linda Ikeji is a Journalist – she should act like one!

by Uche Briggs Yesterday on Twitter, I stumbled on a link to the response written by one of our very fine young men, Feyi Fawehinmi to the actor and Commissioner for Arts and Culture, Richard Mofe-Damijo. The Commissioner who is popular referred to as RMD, for want of better words, verbally attacked the popular blogger... Read More

Feyi Fawehinmi, journalism, linds ikeji, richard mofe damijo, uche briggs

Uche Briggs: #OccupyNigeria was never about the character of GEJ

Uche Briggs: What to expect from Reminisce’s ‘Baba Hafusa’ album

@Uchebriggs: Globacom’s advertising – A case of two extremes #Ad Review

@UcheBriggs: Ad review – Stanbic IBTC wins with engaging concept

#UcheBriggsTalksBrands: Alomo Bitters Vs Orijin- The Battle for Glory

#UcheBriggsTalksBrands: Understanding brand architecture- The Chocolate City Example

Uche Briggs: Terrorism and responsibility of the opposition

Uche Briggs: Understanding marketing strategy using the Phyno approach

#NISProtest: Oby Ezekwesili will NOT stop tweeting until Omojuwa is released (See tweets)

YNaija columnist, Japheth Omojuwa arrested in Abuja over #NISProtest

#YNaija2013Review: Saka’s ‘I don port o’, Shop At Konga… We present the top 10 adverts of 2013!

Music review: With Dr. SID’s ‘Surulere’, it’s Don Jazzy again and forever

Uche Briggs: Dear Feyi, Linda Ikeji is a Journalist – she should act like one!

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