Prominent Nigerian betting company, BetKing, has been honoured as the winner of the Global Best Quality Sports Betting Company of the Year, 2018.

The award was based on an independent survey carried out by the committee of the Global Quality Excellence Awards & World Quality Day Celebration, 2018. The award was presented to BetKing’s Head of Marketing at Sheraton Hotels and Towers on November 8, 2018.

BetKing has proved to be consistent in providing customers with a unique yet superior customer experience in terms of products and services and this is to the benefit to both players and shop owners.

Having launched in February 2018, Nigeria’s fastest growing betting company has made its mark as an intense force to be reckoned with in the sports betting space. The head of marketing, Ruby Chuku, says that the business is able to achieve this by maintaining a high standard through feedback and constant improvement.

The theme of the award ceremony was centred around brand trust and integrity. According to the Chairman of the Awards, Dr Stanley Ohenhen (PhD, FIPMD), “the focus on trust in World Quality Day 2018 is in one sense asking us all to step back and reflect deeply at the intangibles of what we do — the relationships we nurture as individuals, as professionals, as corporate citizens and as organizations and institutions, and the core values of integrity and honesty we promote.”

The Global Quality Excellence Awards was organised by the World Quality Alliance with the objective of recognizing and celebrating excellence with quality conformance to customer needs. The Chairman, Dr Stanley congratulated all award winners while emphasizing the need for them to do more as quality ambassadors in their various fields.