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Keyhole, Mention and Social Bakers… Here are the top ten marketing intelligence tools for every PR professional
To execute a successful campaign, a marketer needs not only the right people but also the right tools- tools that can help professionals mine scientific, accurate and timely data. Such…
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Deola Sagoe, Kenneth Ize and Mariam Afolabi… Here are the top 10 fashion designers to look out for this year
Nigeria is filled to the brim and spilling over with magnificent creatives, particularly fashion creatives. Nigerian fashion designers have not only made the country a fashion powerhouse within Africa but…
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Eye Catcher Billboard (Adeniji Adele), LED Billboard (Maryland) and Portrait Billboard (Lagos Abeokuta Expressway)… Here are the top 10 prime billboard locations in Lagos
What good is a wink if it’s done in the dark? So also, what good is an advertisement if barely anyone sees it? This is why a marketer must choose…
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10 from 20: The breakout stars of 2020! (2)
Welcome back to the 10 from 20 list! Again, our list celebrates the breakout stars of 2020. Young, relatively new artists who rose from obscurity (at least, some of them) to ubiquity within the 12 horrid months 2020 threw at us. 9 of them are below 25. Most of them released their debut projects this year.
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Top 10 Influencers that capture the elite target market
With consistent demand for market expansion and the rise of social commerce, brands are increasingly leveraging on different key influencers, including micro- and nanoinfluencers, kidfluencers, and virtual influencers. Apart from the widely-recognised ‘social media influencers’, there are persons who actively attract a different market: elite, crème de la crème, exclusive – with a taste for the finest products.
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Balogun Market, Mile12, and Computer Village… See the top 10 markets in Lagos
The presence of a market is a significant characteristic of an ever functioning society. With a population of over 14 million people, Lagos boasts of numerous, major markets. As a…
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Rufus & Bee, Lekki Conservation Centre, and Upbeat… Here are the top 10 meeting places in Lagos
If there’s anything Lagosians are good at, it’s having a good time. They’ve mastered the art of drinking cocktails, gyrating and parting till they drop. Whilst the current pandemic has…
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Kunle Afolayan, Kemi Adetiba and Desmond Ovibiagele…The most sought after Nigerian directors at the moment
The world of movies is a world of magic. To tell stories so compelling and immersive that it could make audience members cry or laugh hysterically is somewhat magical. Here…
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How Disney is finding its way into Africa with Iwaju
If today, you google “Disney in Africa”, you will find news about goats. No kidding. Go on, try it. You will read about how Disney added Nigerian dwarf goats to…
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Is Laycon truly unmarketable?
Not too long ago, social media was in an uproar after a certain Tosin Silva posited that Laycon, winner of Big Brother season 5, was unmarketable and won’t get as…
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Give the money to Funke! How the numbers show Nigeria’s entertainment industry is ready for big money
Despite the pandemic. Nigeria’s entertainment industry is making money. It is time to give it more!
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Lagos: The city of dreams is spilling over
Nigeria is facing a crippling population boom and at the centre of it is its famed mega-city, Lagos state. Nobody knows exactly how many people live in Lagos, but they…
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#YNaijaFilm100: Charles Okpaleke, Zainab Balogun, Funke Akindele, Baba Agba…Here are the 100 Most Influential Nigerians in Film
Editor's note: In an incredibly difficult year defined by the coronavirus pandemic, the Nigerian film industry entered a new paradigm with global streaming giant Netflix to tell our stories to…
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#YNaijaArt99: Peju Alatise, David Uzochukwu, Ayobola Kekere-Ekun | The 99 Most Influential Nigerians in Art
As is YNaija's annual tradition, the anticipated Art 99 list has just been revealed, introducing the most influential figures in the world of contemporary art. Compiled in consultation with a Juror, it…
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#YNaijaFashion101: Sagoe, Lisa Folawiyo, Ugo Mozie, Fisayo Longe | 101 Most Influential Nigerian Fashion Brands and Personalities
The revolution Nigeria's fashion industry is currently experiencing cannot be stopped by even a pandemic that has kept us at home for longer than we want. Within a decade, the…
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“Our vision is to end unnecessary human suffering” | Time formalist, Olu Ogunlela solves problems one human at a time
We are addicted to telling stories at RED | Africa. We do this in as many forms as you can imagine, not just because we have the talent and skill,…
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Frontier technologies: hype or reality in Nigeria?
When you strap on a headset to view Joel Kachi Benson’s award-winning short film, Daughters of Chibok, you are transported to the northeastern town where a gross injustice happened to…
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The Lagos skyline is changing
If you make enough friends in Lagos, you’d have a couch to sleep on in every country around the world. That’s just a mental scale for the sheer volume of…
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Overambitious and underserved: what FESTAC 77 must teach us
Forty-three years ago, Nigeria and the United Nations Educational Scientific and Cultural Organization(UNESCO) collaborated to host the second edition of the World Black and African Festival of Arts and Culture. The year…
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How remote work stopped being the future
The coronavirus pandemic, amongst other factors, has caused drastic changes to popular work culture in Nigeria. The civil service structure of organisations, in which workers are at the office for…
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#YNaijaMusic50: Don Jazzy, Pheelz, Clarence Peters, Mama Burna…50 Most Influential Nigerians in Music
Whatever appeals to you the most cannot do a better job than music does; arguably. 'Food for the soul and more' is how we all ought to portray music. You…
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How the Nigerian government used storytelling to turn the tide of a global pandemic
The board game Android Netrunner poses an interesting premise as its core gameplay: what would happen if the world was ruled by global corporations? The story it paints is at turns dark and…
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Stories are more important for reaching consumers than mediums or platforms
How does any organisation get an audience to perform an action, adopt a mantra, or adopt a point of view? They tell a story. Our ability to encounter a narrative and adopt…
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The chatbots are coming: How consumer experience is about to change everything
You have made use of one at some point. To handle requests that would normally have required a phone call, a physical visit or a web search. From functional services like banking and health, to sunnier activities like quizzes and gaming, the chatbot has come to play an interesting…
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Ultra Signature’s Arinola Okeowo is building businesses that will inspire women to shatter ceilings
Starting up a business in a country like Nigeria, where most of the policies are against your favour, is not a simple task. For a woman, it is even harder.…
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Your next industry exposé may likely come from a drama channel, not the NYT
Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the millions of customers who used their products and provided the…
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Diversity is lacking in Nigeria’s meeting rooms, and it’s bad for business
Nigeria has a diversity problem. We see it on our streets, in our schools and in our interactions on social media. We create silos where only our perspectives matter in…
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Your next industry exposé may likely come from a drama channel, not the NYT
Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the millions of customers who used their products and provided the…
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Joy Obinyan is teaching people how to breathe life into their brands and we love it
We are addicted to telling stories at RED | Africa. We do this in as many forms as you can imagine, not just because we have the talent and skill,…
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Let us explain why corporate sustainability isn’t just a buzz word
“Nature is healing. We are the virus.” One of the small comforts of the lockdowns put in place by governments around the world to curtail the spread of the coronavirus was the viral…
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YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy