‘The pandemic got nothin’ on shopping malls’. On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to have lasting effects. Online retail sales increased 32.4% year over year in 2020. Online retail highlights from the last year showcase retail’s pivot to cater to at-home shoppers. Ecommerce was growing fast before COVID-19 hit, and the... Read More

Advertising, marketing, Shoppings malls in Nigeria

July 28, 2021

0 Comment

In-app advertising revenue is booming, but users are getting turned off by the content

The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways to reach customers. These interactions are becoming even more immersive with new technologies like augmented reality and artificial intelligence, and brands are now able to reach customers through authentic communication that provides value and builds... Read More

What The Streets Are Saying

Advertising, Brand conversion, Brand Marketing, Branding, In-app advertising

July 7, 2017

0 Comment

The PR & Advertising Blog: That’s how everyone un-looked the report that 13bn Nigerian ad spend can’t be traced

Just last month, Marketing Edge did an impressive investigation on Nigeria’s ad spend. Pretty revealing, but it appears people just moved on. What a wow. At least N13.4 billion representing 54 per cent of total advertising expenditure in 2016 went ‘missing’ and life just goes on? We don’t think so. So we have 7 of... Read More

The PR & Advertising Blog

Ad spend, Advertising, N13.4bn, nigeria, The PR & Advertising Blog

July 4, 2017

0 Comment

LONG READ: Where the media and advertising meet with racism, prejudice and #BlackLivesMatter

Positives from Racial Stereotyping Racial stereotyping tends to create constructive results in conditions where the adverts are targeted to a particular demographic. Viewers habitually associate a perceptual bias toward people or characters similar to themselves. This is called an in-group. An in-group comprises of individuals that people socially recognise themselves with, for example, features like similarities... Read More

Thinking Through

Advertising, Black Lives Matter, Media, Racial Stereotypes, Racism

March 30, 2017

0 Comment

The Thread: Nigerian banks give ringing endorsement to #KeepTheChangeBae

What do Nigerian banks -and brands- do when there is a trending topic on social media that somehow, some way involves them? Jump on the bandwagon, of course. Afterall, it’s the perfect advertising opportunity. #KeepTheChangeBae has kept us entertained all day, with bants flying around for good effect and Pablo (Adeniji Olaoluwa Ayodeji) at the... Read More

Opinion

Advertising, Ayodeji Olaoluwa adeniji, KeepTheChangeBae, Nigerian brands, Ore, Quickteller, The Thread, Wema bank

March 20, 2017

0 Comment

“We will change the advertising industry in the next 18 months with our new Renaissance project” – TROYKA Group COO, Dr Ken Onyeali Ikpe

by Tolu’lope Omoyeni “It is easy to take for granted the transformation that has happened with advertising in the country in the past two years. It is easy to take the role Troyka and Insight have played in that revolution for granted these days. But then, there was a time when none of this was... Read More

Featured, Thinking Through

Advertising, All Seasons Media, Dr Ken Onyeali Ikpe, Hotsauce, IMC, Insight Communications, Insight Redefini, Integrated marketing communication, Leo Burnett, Media, Media Perspectives, The Creative Council, The Quadrant Company, Troyka Group

May 26, 2013

0 Comment

Turkey bans alcohol advertising, forbids flight attendants from wearing red lipsticks

Turkey has banned alcohol advertising and increased restrictions on alcohol sales today in a move likely to anger secularists who accuse the government of having an Islamic agenda. It follows the move earlier this month forbidding female flight attendants at Turkey’s national airline from wearing red lipstick and nail polish. The sale of alcohol – which... Read More

Advertising, alcohol, Islamism, religious beliefs, Turkey

March 2, 2013

0 Comment

Ladies rent out their bare thighs as advertising space in Japan (PHOTOS)

by Chi Ibe There’s a new way to make money and a good way to get your business noticed. The new trend is already making waves in Japan where business are placing advertising stickers on the bare thighs of young girls. Japanese PR company Absolute Territory PR are leading the venture paying young women to... Read More

Advertising, body advertising, odd news, sexist

November 19, 2012

0 Comment

TICKER: Advertising icon, May Nzeribe, is dead

Advertising guru, Mr. May Nzeribe, has died in London while receiving treatment for an undisclosed ailment. Nzeribe, who was one of the brains behind the Advertising Practitioners Council of Nigeria, was also a civil war veteran. He served as a major in the Biafran Army and an Aide-de-Camp to Biafran Head of State, Col. Emeka... Read More

Advertising, APCON, Emeka Odumegwu-Ojukwu, IAA, May Nzeribe, Sunrise D’Arcy

8 shopping malls where your campaign can meet a large audience

In-app advertising revenue is booming, but users are getting turned off by the content

The PR & Advertising Blog: That’s how everyone un-looked the report that 13bn Nigerian ad spend can’t be traced

LONG READ: Where the media and advertising meet with racism, prejudice and #BlackLivesMatter

The Thread: Nigerian banks give ringing endorsement to #KeepTheChangeBae

“We will change the advertising industry in the next 18 months with our new Renaissance project” – TROYKA Group COO, Dr Ken Onyeali Ikpe

Stop the sponsored attacks against Alex Badeh – DHQ warns

Turkey bans alcohol advertising, forbids flight attendants from wearing red lipsticks

Ladies rent out their bare thighs as advertising space in Japan (PHOTOS)

TICKER: Advertising icon, May Nzeribe, is dead

Recent Posts

Categories

Recent Comments

YNaija

Tags