by Toyin Henry-Ajayi While organizers of the world cup, football teams, and their fans across the world prepared for the FIFA World Cup in Russia, corporate organizations were also in the planning room getting ready to deploy an arsenal of marketing materials to win the hearts of their consumers. The opportunities for official partnerships and... Read More

Opinion

brand, coke, pepsi, world cup

November 10, 2017

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Northern Belle’s Spring ’18 Collection is for the intentional woman

For Spring 2018, womenswear brand, Northern Belle strikes the perfect balance between modesty, simplicity, and elegance …

The September Standard

brand, collection, fashion, Northern Belle, spring, style, womenswear

September 22, 2017

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From Lagos to Toronto: Zazaii opens its first stand-alone store in Canada

Located on College Street, in the heart of downtown Toronto, award-winning multi-brand retailer, ZAZAII will be fulfilli…

The September Standard

brand, Canada, contemporary, fashion, nigeria, Toronto, Zazaii

August 12, 2017

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Fans won’t be buying Adidas because Kendall Jenner is the new face

Think Kendall Jenner in an ad, think controversy, think backlash, think outrage! It’s safe to say no one wants the…

The September Standard

AD, Adidas, brand, fans, Kendall Jenner, pepsi

January 9, 2017

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Chude Jideonwo: This is why I completely love my job at RED

by Chude Jideonwo In October, I was invited to two events on the same day. The first was a gathering of Nigerian creatives convened by Tony O. Elumelu. Actors, singers, designers, stylists, movie producers and directors old and young gathered at the National Theatre. The second was the launch of Ndidi Nwuneli’s latest book ‘Reaching... Read More

Featured, Opinion, Thinking Through

adebola williams, brand, Chude Jideonwo, citizens, company, humans of red, inspire, nation building, RED, sticky, team, youth

November 4, 2016

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5 reasons you shouldn’t miss the TFESS Branding Master class with Adebola Williams this Saturday

It’s one day to go for TFESS Branding Masterclass with Adebola Williams! Just because building your brand (as a person or business) sets you apart and creates recognition, you need to pay attention to it. It takes a lot of time and creativity to build it, but it’s worth the value it brings in the... Read More

The News Blog

adebola williams, brand, Branding, master class, nigeria, TFESS, The Future Project

October 25, 2016

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The Future Enterprise Support Scheme (TFESS) Branding masterclass: Registration is on

The Future Enterprise Support Scheme presents an intensive branding masterclass that will help participants plan, build and implement a compelling brand. Branding establishes a significant and differentiated presence in the market that attracts and retains loyal customers whether for an individual or a product. TFESS Branding master-class is a one-day course designed for people interested... Read More

Etisalat employees coach students on career prospects [PHOTOS]

To help today’s young generation make quality career choices, Etisalat Nigeria held a Career Counselling session for some secondary school students in Port Harcourt, the Rivers State capital. The career-focused event is a CSR initiative of Etisalat with the aim of enlightening students on existing career opportunities across various fields and guiding them with adequate... Read More

Growing pap business into a thriving brand | Leading Ladies Africa speaks to Ijeoma Ndukwe-Egwuronu

Successful entrepreneurs are those who turn ordinary products or services into extraordinary brands, creating value for customers and their target audience. For Ijeoma, meeting the hygiene and convenience needs of mothers with a local staple proved to be an ingenious and inspired idea. Enjoy her interview and read about how she’s turning Bubez Pap into... Read More

Featured

brand, Ijeoma Ndukwe-Egwuronu, Leading Ladies, pap, processed pap

July 5, 2014

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Opinion: Brand Nigeria – The cost of corruption and terror

by Chris Tion The spiraling violence has come at a very high cost to Brand Nigeria. My earliest knowledge of terror was gotten from a rather unexpected place; in the church. As a teenager in a catholic school I attended mass everyday and during the Prayer of the Faithful we were urged to pray for... Read More

brand, chris tion, corruption, nigeria, opinion, Terror, violence, ynaija

February 26, 2014

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Opinion: Dear artiste, keep calm and let your publicist handle it

by Ojonoka Agudah In this age of social media, I have found that having a publicist has become even more necessary because social media can ruin your brand in just a few seconds and so, you need someone you can trust to help man your social media accounts. Publicity is giving someone a reason to... Read More

artiste, brand, calm, destroy, ojonoka aguda, opinion, publicist, social media, ynaija

January 28, 2014

0 Comment

Opinion: How to be irresistible on Twitter like Don Jazzy

by Kehinde Ajose Donjazzy is a master in this. From promoting his brand, and dousing the smoke off the ‘tweetfight’ he had with his former label mate Wande coal , he has been able to create a positive image for his brand and also has extended help to people on Twitter. You can maximize this... Read More

be, brand, douse, fight, how, irresistible, Kehinde Ajose, like Don Jazzy, on twitter, opinion, sell, to, Wande Coal, ynaija

August 3, 2013

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Opinion: Arsenal, Suarez and the end of football’s moral high ground

by Adebayo Kareem However footballing ability alone has never been and should not form the basis of signing a footballer, especially for AFC. There must be other higher and purer considerations and in this regard… He has a history that makes Joey Barton looks like a saint! On the 19 June 2011, one of UK... Read More

Adebayo Kareem, arsenal, arsene wenger, brand, fabregas, ivanovic, Joey Barton, Luiz Suarez, opinion, saint, Vieira, ynaija

July 10, 2013

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CLICK: Fashion meets exhibition at the Runway Infuse Shopping show

by Akan Ido Fashion is set to meet shopping at the Runway Infuse Shopping (RIS) Fashion and Exhibition Show 2013. The show givers buyers an opportunity to source the hottest new season collection, from international labels to the best of African, European, American designs. The event would feature 40 exclusive brands/exhibitors, 30 models and 20 designers. See... Read More

Aztech Arcum, brand, exhibition, Fashion and Exhibition Show, Port Harcourt, RIS, Runway Infuse Shopping, Stadium Road, style

February 19, 2013

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Opinion: Branding party – The beginning for APC

by Mogaji Gbenga A twitter account is a welcome development but how about a website and other marketing materials? What is their corporate colour? How about their logo? Are there strategies in place to integrate this new brand – APC? The creation of the All Progressive Congress (APC) party was a welcome idea in the... Read More

APC, brand, Mogaji Gbenga, party, PDP

July 17, 2012

0 Comment

The Brand Nigeria – Report and Photos from last week’s Rubbin’ Minds

by Isi Esene Rubbin’ Minds of Sunday, the 15th had “The Brand Nigeria” as its theme. It gave a teaser saying, “all efforts to brand Nigeria seemed to have failed, but what have we been doing wrong, and how can we get it right?” Cheta Nwanze, one of the discussants started by saying a brand... Read More

Abosede Alimi, brand, Cheta Nwanze, ferdinand adimefe, Gbemileke Oscar, gbenga sesan, Idiare Atimomo, rubbin minds, Sade Ladipo

The world cup brand wars: Coke and Pepsi takes their eternal feud to the pitch

What red bottoms? | Cardi B partners with Steve Madden for shoe collection

Northern Belle’s Spring ’18 Collection is for the intentional woman

From Lagos to Toronto: Zazaii opens its first stand-alone store in Canada

Fans won’t be buying Adidas because Kendall Jenner is the new face

Nike launches ‘Pro-Hijab’ for female Muslim athletes | 7 things you should know

Lanre DaSilva Ajayi’s SS17 collection “Artistic Statement” is a blend of art and fashion

Chude Jideonwo: This is why I completely love my job at RED

“Fashion is an escape route” | Mae Otti presents its SS17 collection, Resilience

Omowunmi Ready to Wear brand presents its December 2016 collection for the woman with a social lifestyle

Adesua Etomi is the face of Wana Sambo’s 2017 #WSHolidayEdit

5 reasons you shouldn’t miss the TFESS Branding Master class with Adebola Williams this Saturday

The Future Enterprise Support Scheme (TFESS) Branding masterclass: Registration is on

Etisalat employees coach students on career prospects [PHOTOS]

Growing pap business into a thriving brand | Leading Ladies Africa speaks to Ijeoma Ndukwe-Egwuronu

Opinion: Brand Nigeria – The cost of corruption and terror

Opinion: Dear artiste, keep calm and let your publicist handle it

Opinion: How to be irresistible on Twitter like Don Jazzy

Opinion: Arsenal, Suarez and the end of football’s moral high ground

CLICK: Fashion meets exhibition at the Runway Infuse Shopping show

Opinion: Branding party – The beginning for APC

The Brand Nigeria – Report and Photos from last week’s Rubbin’ Minds

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