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Editor June 24, 2018

The world cup brand wars: Coke and Pepsi takes their eternal feud to the pitch

by Toyin Henry-Ajayi While organizers of the world cup, football teams, and their fans across the world prepared for the FIFA World Cup in Russia, corporate organizations were also in…

Tolu December 14, 2017

What red bottoms? | Cardi B partners with Steve Madden for shoe collection

These ain’t expensive! These ain’t red bottoms!! These definitely ain’t bloody shoes!!! 2017’s b…

Tolu November 10, 2017

Northern Belle’s Spring ’18 Collection is for the intentional woman

For Spring 2018, womenswear brand, Northern Belle strikes the perfect balance between modesty, simplicity, and elegance …

Tolu September 22, 2017

From Lagos to Toronto: Zazaii opens its first stand-alone store in Canada

Located on College Street, in the heart of downtown Toronto, award-winning multi-brand retailer, ZAZAII will be fulfilli…

Tolu August 12, 2017

Fans won’t be buying Adidas because Kendall Jenner is the new face

Think Kendall Jenner in an ad, think controversy, think backlash, think outrage! It’s safe to say no one wants the…

Tolu March 8, 2017

Nike launches ‘Pro-Hijab’ for female Muslim athletes | 7 things you should know

First we saw muslim model, Halima Aden walk the runway of the season’s biggest fashion shows in her hijab and with…

Tolu February 28, 2017

Lanre DaSilva Ajayi’s SS17 collection “Artistic Statement” is a blend of art and fashion

Nigerian womenswear designer, Lanre DaSilva Ajayi has unveiled the 2017 Spring/Summer look book for her eponymous brand.…

Tolu January 9, 2017

Chude Jideonwo: This is why I completely love my job at RED

by Chude Jideonwo In October, I was invited to two events on the same day. The first was a gathering of Nigerian creatives convened by Tony O. Elumelu. Actors, singers,…

Tolu January 6, 2017

“Fashion is an escape route” | Mae Otti presents its SS17 collection, Resilience

Lagos-based womenswear label, Mae Otti has carved a niche for itself in Nigeria’s fashion industry. For its power …

Tolu December 26, 2016

Omowunmi Ready to Wear brand presents its December 2016 collection for the woman with a social lifestyle

Omowunmi Ready to Wear prides itself as Nigeria’s number 1 ready to wear brand. While that is debatable, we are su…

Tolu December 22, 2016

Adesua Etomi is the face of Wana Sambo’s 2017 #WSHolidayEdit

Wana Sambo’s #WSHolidayEdit has become a feature of the brand that we look forward to every season, what with last…

Isime Esene November 4, 2016

5 reasons you shouldn’t miss the TFESS Branding Master class with Adebola Williams this Saturday

It's one day to go for TFESS Branding Masterclass with Adebola Williams! Just because building your brand (as a person or business) sets you apart and creates recognition, you need…

Tolu October 25, 2016

The Future Enterprise Support Scheme (TFESS) Branding masterclass: Registration is on

The Future Enterprise Support Scheme presents an intensive branding masterclass that will help participants plan, build and implement a compelling brand. Branding establishes a significant and differentiated presence in the…

Tolu October 14, 2016

Etisalat employees coach students on career prospects [PHOTOS]

To help today's young generation make quality career choices, Etisalat Nigeria held a Career Counselling session for some secondary school students in Port Harcourt, the Rivers State capital. The career-focused…

Op-Ed Editor June 12, 2016

Growing pap business into a thriving brand | Leading Ladies Africa speaks to Ijeoma Ndukwe-Egwuronu

Successful entrepreneurs are those who turn ordinary products or services into extraordinary brands, creating value for customers and their target audience. For Ijeoma, meeting the hygiene and convenience needs of…

July 5, 2014

Opinion: Brand Nigeria – The cost of corruption and terror

by Chris Tion The spiraling violence has come at a very high cost to Brand Nigeria. My earliest knowledge of terror was gotten from a rather unexpected place; in the…

February 26, 2014

Opinion: Dear artiste, keep calm and let your publicist handle it

by Ojonoka Agudah In this age of social media, I have found that having a publicist has become even more necessary because social media can ruin your brand in just…

January 28, 2014

Opinion: How to be irresistible on Twitter like Don Jazzy

by Kehinde Ajose Donjazzy is a master in this. From promoting his brand, and dousing the smoke off the ‘tweetfight’ he had with his former label mate Wande coal ,…

August 3, 2013

Opinion: Arsenal, Suarez and the end of football’s moral high ground

by Adebayo Kareem However footballing ability alone has never been and should not form the basis of signing a footballer, especially for AFC. There must be other higher and purer…

July 10, 2013

CLICK: Fashion meets exhibition at the Runway Infuse Shopping show

by Akan Ido Fashion is set to meet shopping at the Runway Infuse Shopping (RIS) Fashion and Exhibition Show 2013. The show givers buyers an opportunity to source the hottest new…

February 19, 2013

Opinion: Branding party – The beginning for APC

by Mogaji Gbenga A twitter account is a welcome development but how about a website and other marketing materials? What is their corporate colour? How about their logo? Are there…

July 17, 2012

The Brand Nigeria – Report and Photos from last week’s Rubbin’ Minds

by Isi Esene Rubbin' Minds of Sunday, the 15th had “The Brand Nigeria” as its theme. It gave a teaser saying, “all efforts to brand Nigeria seemed to have failed,…

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