The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways to reach customers. These interactions are becoming even more immersive with new technologies like augmented reality and artificial intelligence, and brands are now able to reach customers through authentic communication that provides value and builds... Read More

Advertising, Brand conversion, Brand Marketing, Branding, In-app advertising

July 19, 2021

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Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

The Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care for such content, no one can forget Stevie J. and Joseline Hernandez vs. Althea Heart and Benzino at the Season 3 reunion of Love and Hip Hop Atlanta; Omarosa Manigault vs Piers Morgan on former... Read More

What The Streets Are Saying

BBNaija, brand ambassadors, Brand conversion, Brand Marketing

May 19, 2021

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RED | For Africa CEO, Adebola Williams to host inaugural Culture Intelligence from RED ‘Marketing Leaders Summit’ this Saturday

Culture Intelligence from RED, a leading think tank on media, marketing, and the culture, will hold its inaugural Marketing Leaders Summit this Saturday, 22 May 2021 by 10am. The virtual interactive session which will be hosted by RED | For Africa CEO, Adebola Williams, will feature industry leaders such as Ngozi Nkwoji, ‎Marketing Manager, Communications... Read More

CifromRED

adebola williams, Brand Building, Brand Marketing, culture

March 8, 2021

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There is a genius about condom marketing campaigns in Nigeria

As each day passes, Nigerians, particularly the youth, are getting more enlightened. Thanks to the internet, there's apparent availability of comprehensive information, including information about sex. There's a growing sensitisation that it's essential to stay protected and practice safe sex. This has, in turn, helped grow the contraceptive market in Nigeria. Read More

CifromRED

Brand Marketing, Branding, Condom campaigns, Contraceptive business, Durex, Nigerian brands, Victoria's Secret

March 8, 2021

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We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects. Read More

CifromRED

Brand Marketing, brand strategy, Branding, Consumer Engagement, Culture Intelligence from RED

In-app advertising revenue is booming, but users are getting turned off by the content

Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

RED | For Africa CEO, Adebola Williams to host inaugural Culture Intelligence from RED ‘Marketing Leaders Summit’ this Saturday

There is a genius about condom marketing campaigns in Nigeria

We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

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