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August 21, 2023
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Five Ways Aquafina’s New Advert Drives Brand-Consumer Affinity 

Storytelling has transcended advertisements’ conventional role of mere product promotion. To leave a lasting impact in today’s world, a brand must forge personal connections that align seamlessly with the immediate physical and emotional needs of its target audience.  The new Aquafina Padi of Life advertisement serves as a perfect illustration of how a brand can... Read More
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May 3, 2017
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President Trump’s controversial #100Days ad may have violated federal laws

by Itunuoluwa Adebo According to the Daily Beast, a few hours after President Trump’s reelection campaign released a new ad to celebrate the many accomplishments of the president’s first 100 days in office, it was yanked off. The advert was taken down by the campaign because it might have violated federal laws that prohibit members... Read More
The News Blog
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April 5, 2017
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“A moment of unity” | Pepsi pushes back against criticism of Kendall Jenner ad

by Azeez Adeniyi Beverage company, Pepsi has reacted criticisms against its recent advert which featured Hollywood star, Kendall Jenner. The advert titled ‘Live for now momens anthem’ had come under fire for ‘misrepresenting’ the  Black Lives Matter movement. Critocis have described the advert as a misrepresentation of the rising resistance movement in America. But Pepsi... Read More
The News Blog
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October 20, 2016
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The Media Blog: Please, who knows why Google is spending money on TV ads in Nigeria?

At first, we actually disbelieved what our eyes saw. That usually happens when we see social networks – the very epicenter of online – advertising on traditional media, even though that clearly happens a lot (Snapchat to Google) on the streets of random American cities, especially with outdoor. We first saw Google’s outdoor digital advertising... Read More
The Media Blog
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January 23, 2016
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Nigerian Twitter divided over controversial Olisa Metuh/Chicken Republic advert

The National Publicity Secretary of the Peoples Democratic Party, Olisa Metuh who is currently on trial for his role in the diversion of $2.1 billion arms funds, was recently reported to have attempted to eat a statement he had earlier written for the Economic and Financial Crimes Commission. He was on Friday, January 22, arraigned... Read More
The News Blog
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February 4, 2015
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Stop the sponsored attacks against Alex Badeh – DHQ warns

by Ranti Joseph The Defence Headquarters, DHQ has reacted to a political campaign advert by a political party targeting the person and office of Chief of Defence Staff, Alex Badeh. The Army says that it finds it very disappointing that some politicians are yet to understand the need to separate sensitive national security issues from their... Read More
The News Blog
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January 3, 2014
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Oluwatosin Fatoyinbo: Do the math – Is N300 million for Ministry of Information PR really a big deal?

by Oluwatosin Fatoyinbo However, a little investigation will go a long way in determining the veracity of the estimated sum. We can only ask that the Government be held accountable for every dime spent. That, not sensationalism, is what we expect from the media. Image is an important part of life. We all know this.... Read More
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December 31, 2013
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#YNaija2013Review: Saka’s ‘I don port o’, Shop At Konga… We present the top 10 adverts of 2013!

by Uche Briggs  The guerrilla marketing tactic adopted that saw Saka ‘port’ was very brilliant and generated a lot of attention and respect. MTN may be losing the porting wars but this was a great show nonetheless. The Nigerian marketing space is a battle field with brands armed with creativity & scientific diagnosis. The spoils... Read More
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October 29, 2013
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Opinion: Thumbs up for Rotimi Amaechi

by Ose Oyamendan But the custodians of Nigerian foreign policy and marketers are enigmatic. When they get attacked on CNN, they take out pages in Time magazine to explain their position, forgetting CNN and Time belong to the same parent company.  Nigeria is one country where our leaders battle themselves in the race to give... Read More
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September 11, 2013
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‘Don Jazzy don come again o!’: MAVIN boss and Saka do the Limpopo in new TV commercial (WATCH)

by Oge Okonkwo We brought you a snapshot earlier of Don Jazzy and Saka making music in the studio, a shoot for a TV commercial. [READ: SNAPSHOT: Wait, are Don Jazzy and Saka making music together now?] Now, here is the video for the commercial which features Saka dressed like Michael Jackson and moving to Kcee’s... Read More
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April 20, 2013
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Stripped down! Another star takes her clothes off for a cause – See Photos

She’s already known for sexy, flesh-baring costumes on ABC’s Dancing with the Stars. And Australian dancer Kym Johnson stripped down naked for PETA’s latest campaign fighting animal testing. The 36-year-old hoofer cuddled a bunny and flaunted her athletic physique in two different pin-up poses on print ads, shot by photographer Robert Sebree, released Friday. I’d... Read More
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