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Black Friday
November 4, 2022
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Jumia Nigeria Reaffirms Commitment to Consumers with Black Friday Campaign

Consumers in Nigeria to leverage Jumia Black Friday to navigate economic challenges Lagos, Nigeria, November 2nd, 2022 – Africa’s leading e-commerce platform, Jumia, has announced the launch of the 2022 edition of its Black Friday shopping event. The campaign, tagged ‘Beat Sapa’, is geared towards helping consumers navigate the current economic realities while supporting SMEs... Read More
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November 19, 2020
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OPPO makes huge statement with 50% discount in the OPPO Black Friday Frenzy

OPPO Mobile Nigeria just announced the biggest Black Friday discount deals for smartphones in Nigeria and this is a perfect chance for quality smartphone lovers to change their phones without breaking the bank.  Starting from tomorrow, the 20th of November 2020, OPPO Mobile Nigeria would be offering a special 50% discount on select OPPO smartphones in the OPPO Flash... Read More
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November 26, 2016
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The Thread: CBN, are you doing Black Friday sales on dollars? | Our top 10 tweets of the week

Twitter is a gold mine of hilarity, brilliance, knowledge, social and political issues, so we thought it would be selfish to keep all these goodies to ourselves. This week in Twitter-land, Jimoh Ibrahim and Fani-Kayode engaged in some heavy dressing down; it is a must read. We also learnt the art of clapbacks from these other folks.... Read More
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November 25, 2016
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How does Black Friday even concern us in Nigeria?

To ordinary Nigerians hustling on the street who hardly have access to the internet, Black Friday is not a thing. Why it’s a thing to the rest of us is what beats us! To begin with, Black Friday is the day which follows Thanksgiving Day, a celebration peculiar to the United States. For the past... Read More
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Brand Communication in the 21st century: The Chicken Republic example, by @RedMediaAfrica [INFOGRAPHIC]
June 8, 2016
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Brand Communication in the 21st century: The Chicken Republic example, by @RedMediaAfrica [INFOGRAPHIC]

In their attempts to connect with their audiences, brands are getting involved in the social and political discourse their target market engage in. RED looks at examples of this trend on 3 continents, and sees an opportunity for Nigerian brands to follow the lead of Chicken Republic and shed their caution, in order to break... Read More
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November 21, 2014
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Black Friday blow out in Nigeria

by Jewel Stephen If you didn’t know any better you would think Black Friday was a national worldwide holiday. Such is the level of global excitement and anticipation channelled towards it by enthusiastic shoppers who know that on that faithful day, they have the rare opportunity of grabbing a wide range of top quality products for just a fraction... Read More
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