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@UcheBriggs: Ad review – Stanbic IBTC wins with engaging concept

by Uche Briggs https://www.youtube.com/watch?v=pFnUsuuR5nE Theme: Let’s Talk, We Understand Your Business Client: Stanbic IBTC Agency: TBWA Concept Copy Writer: Uche Eze Art Director: Solomon Ogunbor Stanbic IBTC’s advert seems to be targeting business owners with the promise of perfect synergy and the delightful theme of the advert works well.... Read More

@uchebriggs, ad review, opinion, Stanbic IBTC, TVC, uche briggs, ynaija

September 24, 2014

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@UcheBriggs talks brands || ‘The power of precision in marketing’ (Y! Business)

by Uche Briggs In 2009, Red Bull sold 3.9 billion cans in 160 countries without the use of a mass marketing approach. The reason: Strategic target marketing. To understand how to utilise precision in the marketing process, it is important to understand what is referred to as the marketing concept. The term marketing concept which... Read More

@uchebriggs, brands, Guiness, made of black, uche brigg, y! business, ynaija