by Uche Briggs In 2009, Red Bull sold 3.9 billion cans in 160 countries without the use of a mass marketing approach. The reason: Strategic target marketing. To understand how to utilise precision in the marketing process, it is important to understand what is referred to as the marketing concept. The term marketing concept which... Read More

@uchebriggs, brands, Guiness, made of black, uche brigg, y! business, ynaija

September 9, 2014

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Demola Rewaju: Lawyers and 2 other people you cannot do without in your business (Y! Business)

by Demola Rewaju The idea of the self-made successful individual is one that we all like to aspire to be and that is one of the reasons that many people want to be entrepreneurs – either as self-employed persons or as business owners. Self-employment is what your business studies (or business method) teacher taught you... Read More

accountants, Demola Rewaju, lawyers, opinion, y! business, ynaija

September 8, 2014

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#RonaldNzimoraTalksBusiness : How to “Steal” great business ideas and Get rich with them (Y! Business)

by Ronald Nzimora The year was 2003 and we were in Year Three in University. We were sitting in the newspaper section of the library. I was reading the dailies and my friend Ugo was trying to write an essay and submit it for a writing competition. Something to do with the role of “Financial... Read More

Business, great business ideas, opinion, ronald nzimora, steal, y! business, ynaija

August 27, 2014

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Edward Israel-Ayide: These are 5 ways to kill your brands easily (Y! Business)

by Edward Israel-Ayide Lengthy articles have been written about how to create a brand, improve your brand and how to ensure that your brand stays relevant in the marketplace. All these are good, and shows that if you are in need of good help, men will come to your aid, providing a billion and one... Read More

Branding, edward israel-ayide, kill, pepsi, Samsung, Techno., y! business, ynaija

August 18, 2014

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#RonaldNzimoraTalksBusiness: 5 reasons why you havent started your business (Y! Business)

by Ronald Nzimora This post is an accusation. A call to the battlefield. A sharp stick that says “get off your ass and do something.” Don’t worry I didn’t write it for you; I wrote it for myself. Every one of these reasons has haunted me at one time or another over the past 10... Read More

opinion, ronald nzimora, y! business, ynaija

August 11, 2014

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#RonaldNzimoraTalksBusiness: Is paying of tithes a waste of money? (Y! Business)

by Ronald Nzimora The mere fact that your church doesn’t talk about it, doesn’t mean it’s not valid. I don’t want to sound too religious here but all I’ll say is. Try it sincerely just once. The results you get will not only amaze you, you’ll become addicted to tithing. Fair warning! I’m a... Read More

catholic church, ronald nzimora, tithe, y! business, ynaija

August 4, 2014

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#RonaldNzimoraTalksBuiness: Investing in the stock market is for idiots (Y! Business)

by Ronald Nzimora Gather all the cash you have, get a bottle of kerosene and a box of matches. Pour the kerosene on the cash, and then light a match to it. You’ll derive better pleasure seeing your money burn than you will ever hearing about the value evaporating over the news. Are you... Read More

idiots, opinion, ronald nzimora, Stock market, y! business, ynaija

July 28, 2014

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Ronald Nzimora: Network marketing is NOT a business (Y! Business)

by Ronald Nzimora If you don’t control your system, your money tree, and your brand, you control nothing. You must sit on top of the pyramid and serve the masses. Stop climbing pyramids and start building them. Do your own thinking independently. Be the chess player, not the chess piece. — RALPH CHARELL A... Read More

fred, network marketing, opinion, ronald nzimora, y! business, ynaija

July 21, 2014

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Ronald Nzimora: The 2 kinds of people you should NEVER take business advice from (Y! Business)

by Ronald Nzimora Another thing you must avoid doing is giving undue credence to advice from a legitimate expert about subject ‘x’ even though his expertise is in subject ‘y.’ There are two sets of people you should never ask for advice – especially business advice. The first is your unemployed brother-in-law. The second is... Read More

business advice, experts, opinion, people, ronald nzimora, y! business, ynaija