Presidential spokesman, Femi Adesina said he has suffered in the hands of those who twist information. He said this in Lagos on Thursday while speaking at the 5th-anniversary lecture of News Express. What he said: Those who consume fake news alongside those who disseminate it should be punished. Fake news is now an epidemic. He... Read More

consumers, fake news, Femi Adesina, punished, twist informstion

June 20, 2017

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2Baba, 9ice, YCee, others join 33 Export to celebrate friendship at the #CityOfFriends

With all what’s happening in the world, there’s need for more camaraderie, more show of love, a lot more joy. Nigerian Breweries’ premium beer, 33 Lager leverages the World Friendship Day – a United Nations Initiative – to celebrate peace. And what better way to celebrate peace than through friendship. 33 Lager beer lines up... Read More

33 Lager, consumers, friendship, nigerian breweries, premium beer, world friendship

May 9, 2017

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You have no excuse for not satisfying consumers, Fashola blasts power firms

Minister of Power, Works and Housing, Babatunde Fashola on Monday told power distribution companies (DisCos) that Nigerians were tired of excuses over lack of electricity. The minister told the DisCos to stick to the terms of their licences and implement their remittance obligations without complaints. Fashola spoke in the Plateau State capital during the monthly... Read More

The News Blog

babatunde Fashola, consumers, DISCOs, Electricity, power firms

August 19, 2014

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Analysis: Really, is there anything the CBN can do to stop the current inflation? [HINT – NO]

by Tunji Andrews July’s Consumer Price Index (CPI) report, which posted an 8.3% rise (YoY) in inflation in Nigeria, happens to be the fifth consecutive month of year-on-year increases in the Headline Index. A persistent increase that has found its roots with the increase in food prices that has been attributed to drought and insurgency... Read More

boko haram, CBN, consumers, inflation, nigeria

November 2, 2012

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Opinion: Stepping into the shoes of the consumer

by Nnadozie Egeonu Even if your business is novel, before you came into the scene, customers you are targeting, how were they addressing that need? Branding is a creative exercise; it involves lots of analytical thinking and creativity. You have to play the part of the consumer or ‘would be clients’ to perfectly understand... Read More

Branding, Business, competitive advantage, consumers, research

November 2, 2012

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Opinion: A microwave may be what you need to attract more customers

by Nnadozie Egeonu To them, it is bring our food hot and we will pay anything. She is attracting more customers, creating emotions among them and making more CASH. I hate the fact that I don’t cook. But at least I can cook noodles better than the beautiful mum in the Indomie Advert. Even to... Read More

Branding, consumers, Festac, marketing, microwave

October 17, 2012

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TICKER: Nigeria inflation falls for third straight month

Nigeria’s consumer inflation fell for the third straight month in September, mainly due to a drop in the underlying “core” price growth that is closely watched by the central bank. Headline inflation eased to 11.3 percent year-on-year in September, down from 11.7 percent year-on-year in August and a 2012 peak of 12.9 percent in June,... Read More

consumers, inflation, macro-economy, nigeria