Category: The Media Blog

The Media Blog: @FoluShaw is warning Linda not to publish his tweets – but that’s not the law is it?

So @FoluShaw got a lot of RTs for this thread. Pretty remarkable tale to be sure. Someone wonders if his job isn't at risk for it, and we say bleh…

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TMB Data: How many people watch Nigerian TV?

We had a very active National Broadcasting Commission under former director-general, Emeka Mba. Successive ministers of information saw and left him alone to keep moving. Under this particular minister? Well,…

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Reading material: For those who work in media content (3)

Let's go! Newspapers are dying, dying, dead, in America.   Read Twitter’s woes show the perils of building platforms for ‘premium audiences’ alone   Read. Hian. We agree Trump is…

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The Media Blog: Punch just took it to Buhari – and we’re bloody proud of them

Punch has been a thorn in the flesh of Presidents since Olusegun Obasanjo – their irritation crystallising with Goodluck Jonathan. Of course, straight from the backwaters of ignorance, some of…

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The Media Blog: Did you know that some StarTimes subscribers pay only N17 a day?

On August 1, iROKO chief executive, Jason Njoku shocked those who pay attention when he announced (it’s an impressive Jason trick to always announce big things with such striking -…

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The Media Blog: Thursday is the most valuable day on Nigerian television – and other bits and bobs we found out

This week, for a special project we have been working on, we have been playing around with data – with a focus on Nigerian television. What’s more interesting is how much people…

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The Media Blog: It’s not only DStv and StarTimes that Nigerians watch on Cable o

What’s the reason why many people are shocked – SHOCKED – by the huge success of platforms like Linda Ikeji Blog and Nairaland? It’s because these are the same people…

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The Media Blog: Because we serve a living God, Gidi Up Season 3 has FINALLY started shooting

What cows have not been sacrificed to get this particular show back on the road (Season 2's finale was in September 2014!)? We have waited for almost two years for…

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The Media Blog: Here’s a list of all the terrestrial TV stations in Nigeria today

So we'll just drop this here. Because we don't know who'll need it. These are the terrestrial (or DTT, if you want to impress someone) TV channels Nigeria has, today.…

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The Media Blog: Jason Njoku has completed the cycle from online TV to linear

To understand what’s happening here, you have to unpack anodyne press statements with enough corporate-speak to drown the smart and the cynical. There are many analogies between Shane Smith and…

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The Media Blog: This clip from an Egyptian TV free-for-all is remarkable – for more than one reason

You should especially watch this from 1.44, where the host pretends to be so shocked - shocked, we say - by this misbehavior, as he asks his MCR to play…

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The Media Blog: They say ‘Your View’ on TVC is Nigeria’s most watched talk show today

According to confirmed rumour-mongers, ‘Your View’ on TVC is Nigeria’s most watched TV show. Some say it’s most watched talk show. But media planning agencies are certainly treated it as…

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The Media Blog: Cool FM is 18 years old

Wow. Has it been that long already? The "#1 hit music station" turned 18 four days ago. And that's actually a big deal. Because 96.9 Cool FM is a pionner…

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The Media Blog: The BBC and its army of monitors

So when you begin to wonder how 'oyinbo people' appear to know more about how we live our lives,   even the cool random things that happen on the sidelines of our existence…

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The Media Blog: This is the reason it’s not so easy to “monetise!” in Nigeria’s media market

When we say Nigeria is not a rational market, we don't just mean oil prices messing up everything. We also mean, the consumer. We are not 'okay'. There is plenty…

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The Media Blog: We need panadol for NotJustOk’s headache

Because the value being created is massive. We are sure they are already thinking through this. Beht Nigeria is such a tough market.

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The Media Blog: We know you think Nigeria only has about 7 TV stations – but you’re wrong

So we have been doing this snap poll. Asking people, even those who work in the media: how many stations does Nigeria have? We usually hear just about seven: AIT,…

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We just watched Africa Magic’s Hustle. Here’s what we think.

We told you we were counting down to this. All of us at TMB fixed a date in one central location to watch Africa Magic's new comedy series, Hustle. We…

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The Media Blog: We hope you know Tajudeen Adepetu is the biggest media owner in West Africa today

We mean biggest literally. No metaphors needed. We are coming to this in greater detail soon, as we have been working on an article about what makes him so significant…

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Reading material: What you should reading if you work in media content (2)

1. Maybe or maybe not. 2. Jack Shafer is an authority today and everyday. 3. Uncle Mark Zucker(burger) can't have it both ways 4. A reminder we…

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The Media Blog: We think this is crucial if you write about other people

Note, also, to selves.

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The Media Blog: Is it not your mates that just got $1.1m from Omidyar to tell stories?

Well Told Story is a company in Kenya that’s focused on using the media to tackle youth challenges. There is something about winning the Emmys in Cannes - not to be confused…

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The Media Blog: 3 more Nigerian podcasts we just discovered – and think you’ll love

We like this one. It talks about everything interesting, and they engage. They have a very fascinating fascination with sex. But they are completely worth a listen. And up…

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The Media Blog: That’s how the Nigerian Army packed 10 journalists from one media house

The Nigerian Army now suddenly has an interest in the media. Before you start thinking it's good stuff, let's put it to you like this: The Nigerian Army is crossing…

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The Media Blog: But let’s say the truth, The Marcy Project is a hot mess

We are very reluctant to use those words 'hot mess’. To be honest, it’s lazy. And it’s what critics do when they can’t be bothered to actually commit thought to…

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The Media Blog: Lai Mohammed is going to court – over a scandal that doesn’t even make sense

No one is asking our opinion, but if they did, we would tell them the truth: the entire kerfuffle over the ‘Change begins with me’ campaign is ridiculous. First, because…

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Reading material: What you should be reading if you work in media content (1)

Or journalism. Because is like some of you don’t yet know that you are no longer journalists, and we are all in the business of content now. But that’s a…

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The Media Blog: Molara Wood and Kadaria Ahmed tag-teamed Uti Nwachukwu – and he came roaring back

So this was what started it. @molarawood but also can't believe a program like #Jara would promote bleaching @SirUTI @MNet #Disgraceful — Kadaria Ahmed (@KadariaAhmed) September 24, 2016 Molara…

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The Media Blog: Project Fame got a winner on Saturday, but were you paying attention?

They need to go and wash their head in a celestial river o. Did you hear that erstwhile number one music reality show on our television sets got a winner…

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The Media Blog: NaijaContent may or may not be on to something

You should look out for something called naijacontent.com? Because some of you like to compare anything with something Americans have done, let’s explain it as Netflix. For Nigeria. With less…

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