Why sports should be prioritised in brand marketing

Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting variety and, it is regarded as a powerful form of marketing. This is why we listed these reasons you should be actively involved in sports sponsorship: Sports sponsorship drives excitement around the brand It builds... Read More

CifromRED

marketing, sports

January 18, 2022

Infinix Campus Storm X 3.0 is Coming to Abuja!

The Campus Storm X 3.0 is storming the University of Abuja today, Tuesday, January 18, 2022. The previous editions of the Infinix Campus Storm have always been fun and exciting, but this is about to go a notch higher. The ever humorous comedian and singer Kenny Blaq would be there live at the event. So... Read More

Partners

Infinix, Infinix Campus storm

January 18, 2022

ASUU in the news again – or in the mud?

Fear not, said we, as it is not a strike warning or a meeting with the Federal Government, which usually does not end well. Today, we exchange what is legal and what is a labour union. The Head of the Civil Service of the Federation, Dr Folashade Yemi-Esan Monday, during the opening of the separate... Read More

Deep Dive

ASUU

January 18, 2022

Shettima explains why Tinubu deserves APC presidential ticket | 5 Things That Should Matter Today

Across Nigeria’s 36 states and the Federal Capital Territory, these are the five top news stories you shouldn’t miss: PDP governors ask National Assembly to override Buhari’s veto Governors elected on the platform of the Peoples Democratic Party (PDP) have called on National Assembly members to hasten their decision on the controversial Electoral Act Amendment Bill 2021.... Read More

Planning your marketing strategy? See 9 influencers to work with

2021 was quite eventful for many popular faces in Nigeria. It was a build-up from 2020 when we had to stay home and think a quick way forward. 2021 did not give the promises and was a year of mixed feelings and uncertainty, especially because there was a general financial crisis and high fluctuating forex... Read More

CifromRED

influencer marketing, influencers in Nigeria

January 15, 2022

Hero Lager unveils ‘first of its kind’ Board of Heroes in Onitsha to recognise legacy of consumers

Hero Lager, the premium beer fondly referred to as O’Mpa in South-East Nigeria unveiled the Board of Heroes tagged ‘Ibu Odogwu’ at its Onitsha plant in celebration and acknowledgment of its consumers’ exploits and achievements during the year. This is the first of its kind where the brand will exclusively launch a high impact LED... Read More

Partners

Hero Lager

January 15, 2022

Meet Tolu Ibitola – The Public Administrator driving sustainable impact in Ekiti

In Nigeria, government officials are typically regarded with suspicion, disdain and mistrust by their constituents. This skepticism is not entirely unfounded as years of bad governance and countless unfulfilled promises have largely contributed to this popular perception. Nevertheless, every now and then, a few outliers show up, resolutely displaying solid commitment towards employing the influence and authority of their... Read More

Featured

Tolu Ibitola

January 14, 2022

NSSF auctions WeNaija Photography Competition top images

Following the closure of submission of entries for the WeNaija Photography Contest and the selection of the top 100 images through public voting, the Nigeria Solidarity Support Fund (NSSF) has announced plans for the auction and exhibition of the selected images. The funds generated through this competition and other activities will be used to upskill... Read More

Partners

Nigeria Solidarity Support Fund (NSSF), WeNaija Photography Contest

January 13, 2022

5 trends that will drive marketing in 2022

Marketing teams will face a steep road this year stringing tech and changes to online eccentricities while trying to meet the changing habits of pandemic-weary customers. In a religious sense, there is some kind of respite, but the first weeks of 2022 have carried an unwholesome sense of déjà vu. Like someone mentioned, “2022 is... Read More

CifromRED

trends that will drive marketing

January 13, 2022

For The Culture: Orijin and ‘Fuji: A Opera’ thrill Lagosians with Fuji Vibrations

Orijin, in its signature style of blending the old with the new, partnered Fuji: A Opera for a series of fuji-themed experiences; including a digital artwork exhibition titled #OrijinalFujiIsArt and Fuji Vibrations – a platform for blending fuji music styles with other genres of music in December 2021. The multi-layered experience started with the Orijinal... Read More

Partners

#OrijinalFujiIsArt

January 12, 2022

Tobacco Harm Reduction: The Imperative for Alternatives

by Olufisayo Adeoti There are concerns the world over, about the health effects of tobacco, which is mostly consumed by smoking cigarettes, cigars or pipes. In January 2021, the company Johnson & Johnson Consumer Health, donated nicotine patches worth $800,000 to Jordan to help the country in its efforts to lower smoking rates. The donation... Read More

Partners

Tobacco Harm Reduction

January 12, 2022

5 Marketing goals to adopt in 2022

2022 already looks like an exciting year. We already said goodbye to 2021. Apart from the successes we recorded and challenges we faced due to the pandemic, 2021 looks like it moved like electricity in a wire. If you are wondering where the time went, don’t ask us. We don’t know. What we do know,... Read More

CifromRED

Marketing goals for 2022

January 12, 2022

FilmOne spearheads Nigeria’s box office resurgence, unveils production slate for 2022

West Africa’s leading film production and distribution company, FilmOne Entertainment, has, through its media channels, revealed the role of its production collaborations in the successful recovery of the Nigerian box office in 2021, amongst other insights. The company was involved in six out of the ten highest-grossing production collaborations of 2021, with films such as... Read More

Partners

FilmOne Entertainment

January 11, 2022

11 digital marketing trends and predictions for 2022

Digital Marketing has stayed a changing field – the pandemic made the changes quicker and more strategic. But, 2022 may likely hold some sensational changes. So, brands need to take advantage of this as they plan for the future. To help you, we listed 11 digital marketing trends to keep an eye on in 2022. ... Read More

CifromRED

Digital marketing trends

January 10, 2022

Techies Watch: People to Watch Out for in the Nigerian Tech Space

The Nigerian tech scene is brimming with talent, innovation, and entrepreneurial spirit. Among the many contributors to this vibrant ecosystem, certain individuals stand out for their exceptional work, impact, and potential to shape the future. Here, we spotlight some of the most promising product managers who are not only advancing their respective fields but also... Read More

Tech

Tech, techies, techies to watch out for

January 10, 2022

6 market intelligence tips for your business

Market intelligence helps companies focus on serving the needs of their target market and develop a deeper understanding of competitors and the business environment. According to Economic Times, “marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set... Read More

CifromRED

Market Intelligence for Nigerian brands

January 7, 2022

9mobile empower Lagos teachers with innovative communication skills

Youth friendly telecoms services provider, 9mobile, recently put together a train the trainer workshop for teachers within the Lagos State Education District III comprising Lagos Island and Eti-Osa local councils. The eye-opening session was packed with so much insight on creative teacher-pupil communication and general teaching skills. Themed “Understanding Affirmative Communication and the Emotional and... Read More

Extra

January 6, 2022

The Balvenie introduces The Makers Project

In collaboration with a Visual Artist, Metal Sculptor and Grafitti artists in a craft-focused campaign VISUAL ARTISTS JACQUELINE SUOWARI, GRAFITTI ARTIST BABALOLA OLUWAFEMI, AND METAL SCULPTOR DOTUN POPOOLA spearhead The Balvenie’s new brand campaign ‘The Makers Project’, drawing on the craft history of whisky-making and designed to showcase individuals who have “taken something from great... Read More

Extra

January 6, 2022

11 things to note before selling to Nigerians

You’ve worked hard to build your business, or preparing that brand campaign strategy and you’re thinking, what’s next? There are a number of factors to consider before selling to ensure success. Selling a business requires serious preparation, and we prepared this list to help your plan. See things to consider below: Affordability Loyalty Ease of... Read More

CifromRED

Selling to Nigerians

January 5, 2022

Top TikTok influencers for marketers

TikTok very much appeals to young generations and seems to be retaining its audience as they age. TikTok is available in 154 countries. Global brands have recognised the importance of TikTok as a key way to engage with young audiences, encourage user-generated content, and partner with relevant influencers. TikTok has seen both paid and influencer campaigns. So,... Read More

CifromRED

Nigerian TikTok Influencers, TikTok Influencers

January 4, 2022

Lagos Business School annual EMBA dinner 2021 | Sustaining wealth in the new normal

The Lagos Business School, Pan Atlantic University, celebrated its annual EMBA Dinner and Awards on December 17, 2021, at The Villa Dome Ikoyi, Lagos, to welcome and send forth EMBA 24 and 26, powered by EMBA 25. The event, which saw, in attendance, professionals from different industries, including tech, banking, energy, telecoms etc., commenced with... Read More

Partners

EMBA 2021, Lagos Business School

January 4, 2022

The complete list of 2022 holidays for marketing teams

It is that time of year! Yes, the holiday season that is in full swing, but also time to start looking ahead as we begin 2022 and crafting your business’s marketing strategy – if you have not already done that. 2022 presents an opportunity to start fresh. It may seem a daunting task trying to plan... Read More

CifromRED

2022 holidays

January 2, 2022

#TheJoy150: The 150 most interesting Nigerians in the culture today who bring me joy, and inspire many

What does it take to be influential and famous? To rise past back-breaking hurdles or succeed in whatever corner of the world you have carved for yourself? The answer, always, is perseverance spiced by talent, plus belief. This is exemplified by this list of the 150 most interesting Nigerians in the culture. This list is... Read More

Culture, Editor's Pick, For The Culture, Lists

#TheJoy150, 150 most interesting Nigerians, 150 most interesting people in the culture

December 31, 2021

#YNaija2021Review: Asaba declaration, Northwest bandits, electoral bill…The Biggest News Stories of the Year

We followed some of the biggest headlines obsessively. Banditry in the northwest About 140 students went missing in July after armed men raided Bethel Baptist, a boarding school in Kaduna state. This was only the latest mass school kidnapping in the northwest. Authorities have attributed them to armed bandits seeking ransom payments. These bandits have... Read More

Blogs, Lists

Asaba, Buhari, Ikoyi Building collapse, Iniobong “Hiny” Umoren, Isa Pantami, Nigeria vs Twitter, Northern Nigeria, Soludo, Southern Nigerian

December 31, 2021

#YNaija2021Review: Chronic insecurity, Banditry, Rising Inflation … The 10 Biggest Tragedies of the Year

This year was relentless. Is the country burning? The Alleged Rape of Keren-Happuch Akpagher 14-year-old Keren-Happuch Aondodoo Akpagher, a student of Premier Academy, Lugbe, Abuja was allegedly raped in her school and left in septic shock, a situation that eventually led to her death. While advocating for justice, the parents of the slain child accused... Read More

Blogs, Lists

#YNaija2021Review, Bethel Baptist, Buhari, ikoyi, Itunu Babalola, Keren-Happuch Akpagher, nigeria, Sylvester Oromoni, Twitter

December 31, 2021

#YNaija2021Review: Burna Boy’s Grammy, Wizkid’s Essence, fintech unicorns… 10 Moments that Made Us Proud this Year

Being Nigerian is hard enough. But these breakthroughs felt like collective wins and made it a little bit easier to believe in project Nigeria. Burna Boy gets his Grammy Second time was the charm for Burna Boy as he landed a Grammy for his album Twice As Tall which won the best global music album... Read More

Blogs, Lists

Burna boy, Chikwe Ihekweazu, Eloghosa Osunde’s, Grammy, Kelechi Iheanacho, Muhammadu Buhari, Olu of warri, Tunde Onakoya, WHO, Wilfred Ndid, wizkid

December 31, 2021

#YNaija2021Review: IPOB ghost Mondays, Tokyo Olympics disgrace…10 Moments that Made Us Worry About Nigeria (seriously)

It is a dog-eat-dog world out here. But does it have to be? Arranged in alphabetical order. Invasion of the judiciary On Friday, October 29, the Abuja residence of Honorable Justice Mary Ukaego Peter-Odili, the second highest ranking justice of the Supreme Court of Nigeria was invaded by security agencies under the cover of darkness.... Read More

Blogs, Lists

#YNaija2021Review, Abba Kyari, Dr Isa Pantami, Iniobong “Hiny” Umoren, IPOB, Mazi Nnamdi Kanu, nigeria, nysc, Sylvester Oromoni, Tokyo Olympics

December 31, 2021

Editorial: Why Ayodeji ‘Wizkid’ Balogun is YNaija Person of the Year 2021

Afrobeats to the world. This vote of confidence in the crossover potential of Nigeria’s music industry has been a thing for some time now. An affirmation that music created in modest studios across the country can be enjoyed in spaces around the world. It makes sense then, that in the year in which this prediction... Read More

Blogs, YNaija.com Person of the Year

Afrobeats, Essence, Made In Lagos, spotify, Tems, wizkid, YNaija Person of the Year, YNaija Person of the Year 2021

December 31, 2021

Taking Afrobeats to the world: Wizkid is Y!/YNaija.com Person of the Year

The editorial board of Y! (TV and Online) is pleased to announce music superstar, Ayodeji Ibrahim Balogun, popularly known as ‘Wizkid’ as its pick for Person of the Year 2021. Wizkid, chosen by a consensus of YNaija editors as overall winner amongst ten outstanding nominees announced by the board earlier in December; is the first honoree... Read More

Blogs, YNaija.com Person of the Year

wizkid, YNaija Person of the Year

December 30, 2021

10 major tourist centres in South-South Nigeria

With diverse people and cultures, Nigeria is widely recognised and celebrated for distinguishing itself through its history, legend, natural beauty and conquest. From rain forests in the south, broad savanna woodlands in the centre to a semi-desert region in the north, Nigeria offers a remarkable range of physical beauty and hospitality, all available to be... Read More

CifromRED

Tourist centres in South-South Nigeria

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