By Omoleye Omoruyi

No need over-emphasising the rivalry between Snapchat and Instagram, and this time, Snapchat has gone ahead of the lane to add a new set of creative tools, to outsmart Facebook’s army of clones, most especially Instagram.

The new tools are snaps with unlimited viewing time, the ability to ‘draw’ with emoji, and a ‘magic eraser’ that removes objects from your snaps and fills them in with their surroundings.

This move comes the same week that SnapChat’s parent company, Snap, will report its quarterly earnings for the first time as a public company.

[Read Also:] This Snapchat IPO might just be a waste of time and money

The first two tools rolling out today let you view snaps longer. So, you can set the snap to limitless, letting the recipient view the picture for as long as you like by tapping an infinity icon.

Snapping is also introducing looping videos – that is the video version of a limitless snap.

Also, Snap has a new way to draw, creating a virtual pen out of emoji, letting you spell out a word out of smiley faces or hearts.

Finally, Snapchat is introducing the magic eraser; an addition to its existing scissor tool.

The new tools will appear today on iOS and Android.

[InCaseYouMissedIt:] [The Presidential Blog] Ever wondered what the first lady looks like with the Snapchat flower crown?