The Women at Risk International Foundation, WARIF launched the No Tolerance Campaign in March 2019 to address the prevalence of violence against girls and women in communities across Nigeria. Nigeria responded and citizens across the country stood with WARIF to say “No Tolerance” to rape and sexual violence. As part of the events for the campaign, WARIF held its maiden No Tolerance March in December 2019 to commemorate the globally recognized annual UN 16 Days...
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Just like other major cities in Nigeria, the capital Abuja is usually abuzz with commercial activities. Also, it is experiencing an influx of young people from different parts of the country who want to be close to the centre of political power. As the population continues to expand, so are the markets. From its open markets to its...
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The Issue Crowdfunding – the process of raising money from a large number of people in order to fund a project, a company, or a cause, has become increasingly widespread across the world. From the personal, to the entrepreneurial, people can raise funds using easy-to-use tools like GoFundMe, Kickstarter, Mightycause among others, with just a...
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By Patrick Egwu This investigation is on the unresolved killing of three Nigerian journalists while on assignments between 2019-2020. For six months, Nigerian investigative journalist, Patrick Egwu investigated these murders, those behind it and the growing calls for justice by families of victims and press freedom groups. This is the first part in a four-part...
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Across the African continent, these are the 5 stories you may have missed out on: Covid in Kenya: Government gives 20 million a month to get vaccinated Kenyans will be barred from bars, restaurants and public transport from 21 December if they are not fully vaccinated against Covid-19, Health Minister Mutahi Kagwe says. – BBC...
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Media and Communications Agency, Penzaarville Africa has been named the most outstanding influencer marketing agency of the year by the organisers of the BRANDCOM Awards. The announcement was made at 2021 edition of the annual awards which held in Lagos on Friday, November 19, 2021. According to the organisers, the award is the highest honor...
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ViacomCBS Networks Africa (VCNA) is underscoring its position in the media and entertainment industry with an impressive, record-breaking thirty-two awards at this year’s 2021 Promax Africa Awards. The VCNA design team is deservedly recognised for their phenomenal creative work with most of the awards giving recognition to the creative and design work done on, Comedy Central Africa’s Novemballs and...
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Marketing has surely evolved from traditional to digital, and from one channel to numerous digital options and methods. With digital marketing, there are opportunities to see what is working and what isn’t. Digital marketing has come to be one of the easiest means of reaching customers and generating leads. If there is the proper usage...
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Barely two decades ago, the notion that a brand can achieve huge public relation (PR) mileage, not to mention tons of money – all in under 24 hours – from a single post by an influential figure posting a request for money would be absurd. But back then, traditional PR – including your basic radio,...
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Across the African continent, these are the 5 stories you may have missed out on: Somalia faces ‘rapidly worsening’ drought: UN Somalia’s “rapidly worsening” drought has left more than two million people facing severe food and water shortages, the United Nations said, warning of a fourth consecutive season of poor rainfall in the conflict-wracked country....
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On the 31st October 2021, Beauty Entrepreneur Shola Adewumi launched Vintage by Naomie, a luxurious beauty Spa and body-pamper place in the heart of Lekki, Lagos. Lagos experienced an exquisite ribbon cutting to mark the opening of what would be the newest luxury Spa and Body Pamper facility in Lagos, to be opened for walk-in...
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The Made In Nigeria Project, organizers of The Made In Nigeria SME Conference has officially announced the fifth edition of its annual conference scheduled to hold on Tuesday, 30 November 2021 at the Landmark Events Centre, Victoria Island, Lagos. The one day Conference & Exhibition, themed; A Post-Covid Economy – The Growth & Future of...
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As serious conversations about climate action and the world’s path to a 1.5 0c rise in global temperature concluded in Glasgow on November 12, examining the committed efforts of corporate brands in pursuit of this shared goal becomes necessary. And Africa – the continent leading in the number of countries most affected by the already...
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In this article, you can find the most popular free tools for maintaining a business, which will become a real help for an aspiring entrepreneur. Small and medium-sized businesses today have an incredible amount of practical tools for streamlining — applications and programs that are often provided free of charge or have a symbolic cost....
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Renowned smartphone brand, TECNO is known as the brand for the people, especially the youths. With the recent launch of the CAMON 18, TECNO created the opportunity for creative minds to showcase their talent with the CAMON 18 Short Film Challenge, a collaborative initiative between TECNO and EbonyLife Creative Academy. TECNO, through this competition, is giving the opportunity...
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Investments in stocks are usually for the long term. It is a financial strategy capable of building generational wealth as it yields returns for investors while providing them financial security. The profitability of this investment type is hinged on its ability to compound returns over time. Despite the profitability potential of this market for investors...
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Top Nigerian lender, Fidelity Bank Plc, recently announced the introduction of a new savings campaign, as part of its efforts to drive financial inclusion in the country. Tagged “Get Alert in Millions (GAIM) Season 5”, the savings promo is expected to run till July 2022 and will see customers cart away a total of N125 million in cash prizes. Speaking at a press conference heralding the commencement...
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We visit shopping malls to meet our basic needs, but like most markets in Nigeria, they have also become places of attraction. For many brand managers and marketers, it represents a much easier opportunity for direct engagement for customers. Basically, we can agree that the primary objective of marketing is to grab your audience’s attention...
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While most people have either heard or read of the crash of Princess’ marriage in 2013, many do not know that in 2019, the comedienne got together with her husband to give their marriage another try. On this week’s episode of #WithChude, comedienne Oluwadamilola Adekoya, more popularly known as Princess, shares with host Chude Jideonwo...
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Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido has raised over N140 million in 24 hours after making a post calling on colleagues to send him money to celebrate him as his birthday approaches may be shocking to some, but not the informed. For those who have been paying...
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Across the African continent, these are the 5 stories you may have missed out on: P-Square: Nigerian Afrobeats twins make up after years of feuding The musical twin brothers who make up P-Square, one of Africa’s best-known Afrobeats groups, have reconciled ending a years-long bitter feud. – BBC reports. Sudan pro-democracy activists call for escalation...
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Across the African continent, these are the 5 stories you may have missed out on: French troops quit northernmost post in Mali, second base in one month The French troops on Wednesday officially handed over the farthest northern post in Tessalit to the Malian forces. – africanews reports. Inflation may push six million Nigerians into...
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Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it for many years after. That’s why developing brand loyalty with these students is arguably the best way to see your marketing efforts achieve long-term results. Also, remember that they are a large share of the...
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With thousands of teenagers as students, secondary schools usually have the population and audience any brand may want to reach. Such Gen Z demography have been found to easily influence the older population – their older siblings, parents, neighbours, and so on. There are also the teachers and management, who also have the capability to...
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TASCK, in collaboration with the Open Society Initiative For West Africa (OSIWA) has announced its bi-annual conference themed “Hitting Rock Bottom: Finding Our Way Back Up” to brainstorm through pragmatic steps in forging forward as a nation. The event is scheduled to take place November 17 at the Radisson Blu Anchorage Hotel, Victoria Island, Lagos....
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As more communities continue to experience more diseases, economic depression, unemployment, and other crises, governments, and organised civil societies have successfully developed a symbiotic relationship, which became more evident with the Covid-19 pandemic.
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For both large and small businesses, digital marketing is certainly one of the primary critical factors in the business world. Such strategies leverage brand conversations, positioning, and storytelling to attract customers by driving brand conversations on numerous digital channels. The models used to achieve this monetisation are increasingly founded on direct-to-consumer (D2C) strategies enabled by...
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Across the African continent, these are the 5 stories you may have missed out on: World Food Programme warns of high levels of malnutrition in northern Kenya Environmental activists and World Food Programme officials in Northern Kenya say extreme droughts caused by climate change have turned what used to be a “land of plenty” into...
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On the 16th of October 2021, Temisan Emmanuel, popularly known as Taymesan, turned 25! The party was themed #FashionKilla and it got the stars rocking in their dapper outfits at the soiree. The onscreen media personality celebrated his birthday in grand style and a festive party; Taymesan’s Extraordinary 25th, in Lagos with various celebs including Kate Henshaw, Adunni Ade, Denola Grey, Uti...
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Infinix Mobility has concluded an exclusive photography masterclass for selected participants of its #ZeroXChallenge, an online photography competition created to inspire next generation creatives to #SeeBeyond. At the masterclass, photography experts TY Bello and George Okoro shared insights on how to get into a creative mindset while using the ZERO X Pro to capture outstanding images of lifestyle and nature, including shots of the moon. The #ZeroXChallenge was targeted to inspire boundless creativity among Nigerians and empower young people to explore beyond the ordinary. Through...
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