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Damilola November 29, 2023

5 intriguing things about Dr. Ken Onyeali-Ikpe

In a world where people stick to the comfort of the familiar, the older generation distinguishes itself through a remarkable blend of audacity and conciseness in navigating life. It requires…

Culture Intelligence from RED January 18, 2022

Why sports should be prioritised in brand marketing

Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting variety and, it is regarded as a powerful form of…

Culture Intelligence from RED October 7, 2021

8 shopping malls where your campaign can meet a large audience

‘The pandemic got nothin’ on shopping malls’. On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to have lasting effects. Online retail sales increased 32.4% year over year…

Ezinne July 12, 2017

The Thread: Lessons from how Indomie, Bama, Hollandia conquered the Nigerian market

If you're running a company new to the Nigerian landscape or you're an entrepreneur or sales person, this thread holds important lessons about how to sell and make impact. How…

Mazi Emeka February 21, 2017

TFESS Digital Marketing Masterclass – A Must For Every Young Person!

In this 21st century, everyone is doing literally everything to keep up with technology advancement, with the aim of capturing our growing and very lucrative online marketplace. People are coming…

Tolu November 8, 2016

Indomie wins overall brand award of the year 2016

The Advertisers Association of Nigeria (ADVAN) which is the umbrella body for all advertisers in Nigeria on Saturday 29th of October 2016, at the MUSON center Lagos held a well…

Op-ed Editor November 3, 2016

Opinion: The challenges facing the growth of tourism in Africa

by Olukayode Kolawole I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering of travel and tourism experts in Africa – both from…

Tolu November 1, 2016

Red Media Africa adds Uber account to its impressive PR portfolio

Red Media Africa has been announced as Uber Nigeria's official PR agency. This new addition to Red Media Africa’s PR portfolio follows a streak of impressive wins over the last…

Tolu October 22, 2016

How E’Sorae Luxury used word-of-mouth and social media to grow a bedding and homeware business

E’sorae Luxury — a Lagos-based online retailer that produces good quality bedsheets and bedding basics — has been growing rapidly since its launch in 2014 as an E-commerce store. Its…

Mazi Emeka October 5, 2016

Cyber criminals are out there – what are you doing about it?

Every 5 seconds there is a case of cyber crime, and this poses a threat to individuals and most especially organizations. Let’s build immunity, join the biggest holistic cyber security…

Mazi Emeka August 11, 2016

The Future Enterprise Support Scheme presents a 2-day training for social enterprises. Register Now

The Future Enterprise Support Scheme (TFESS) brings to you a 2-day training on “Marketing and Communication strategies for social enterprise”. This training is important for NGOs that desire to learn…

Adebayo Emuleomo February 24, 2016

FG denies receiving ‘N50bn payment’ from MTN

Following reports that telecommunication giants, MTN has opted to put to bed its challenge of the N1.04 trillion fine imposed on it by the Nigerian Communications commission and subsequent payment…

Op-Ed Editor September 23, 2014

@Ronaldnzimora : How to market anything to anybody (Y! Business)

by Ronald Nzimora Dear Business Friend, Marketing is simply 2 things: Maths Behavioural psychology The maths involves customer acquisition cost (if you don't know this number, you're dead meat), initial…

Op-Ed Editor August 14, 2014

Opinion: Innoson has a lot to prove to Nigerians

by Chinedu George Nnawetanma Disclaimer: This piece is not an advert of any form, neither was it paid for by anybody associated with Innoson. But it doesn’t take away anything…

Kolapo Olapoju August 11, 2014

RED is hiring: Are you ready to change the world? This is your chance to show us what you’ve got

by Kolapo Olapoju Are you ready change the world, do the heavy lifting, no matter how tough it gets? Be passionate about the media, how it can empower and…

July 7, 2014

Tope Olofin: How to use email marketing to get more eyes on your blog post (Y! Superblogger)

by Tope Olofin Just think for a second, how do you feel when you get a personal email from a friend? Even if it is a nasty mail. You will…

May 12, 2014

Uche Briggs: Understanding marketing strategy using the Phyno approach

by Uche Briggs Phyno’s appearance and mannerism help create an air of mystery and insouciance; which elevates him from mere commodity. Do same for your brand today. Building brands and…

January 2, 2014

1 condom per follower & more: We list 6 of most exciting digital campaigns of 2013

by Uche Briggs The marketing landscape is changing. As the media habits of a key demography changes, brands are forced to be just as fluid as consumers. The digital marketing…

April 30, 2013

Idiare Atimomo: Apple’s next growth curve may be in Africa

by Idiare Atimomo Apple Co. has identified opportunities for investment growth in China and is acting on this, but I remain puzzled as to why... a similar focus on the…

April 26, 2013

Opinion: How to work in Nigeria’s tech companies even if you don’t know code

by Paul Eze Nigeria’s tech scene is certainly looking more exciting and it will only be a matter of time before they become the hippest and most exciting places to…

April 10, 2013

Are you the ultimate middleman? You are what we need

by Isi Esene Are you the all important Middleman in the Marketing industry? Will you be able to superbly manage and control the relationship between the product and the target audience?…

January 23, 2013

10 skills that will get you hired in 2013

by Meghan Casserly But while creating technologies is critical, it takes a unique—and well-rounded skill sets—to bring those innovations to market. The experts agree: anyone can take a course in…

December 13, 2012

Opinion: It’s not enough to be a ‘young entrepreneur’ – let me tell you why

by Demola Adedoyin In these new fast paced modern times everything is subject to change especially when it comes to business. New ideas and innovations are debunking older ones and…

November 8, 2012

How to market your small business on Twitter

by Elizabeth Mott Define whom you'll follow and whom you won't on the basis of attributes you can discern easily, then create original, non-automated thank-you responses in keeping with…

November 2, 2012

Opinion: A microwave may be what you need to attract more customers

by Nnadozie Egeonu To them, it is bring our food hot and we will pay anything. She is attracting more customers, creating emotions among them and making more CASH. I…

October 9, 2012

Opinion: ‘Hell no! I don’t need any brand consultant’… Oh yes! You do

by Nnadozie Egeonu It’s either you brand properly or you leave your niche market price you less your worth. Branding doesn’t have to be expensive, it is just doing the…

October 4, 2012

Opinion: How best to kill your brand

by Nnadozie Egeonu Customer will always want to know what is in for him; what extra benefits can he derive from patronizing you; why should he go for you instead…

September 13, 2012

Opinion: An open apology to the young PR professional

by Lisa Astor An agency executive vows to stop reminding her younger colleagues how hard she worked “back in the day" and how easier they have it. My—ahem—older colleagues and…

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