This week has been filled with good news in the Nigerian media, from Grammy news, to AFCON headlining news and boxing match wins, it has been a largely positive week. Fela Set To Be Honored With A Grammy Award In 2026 The Recording Academy announced via instagram on the 19th of December that Fela would... Read More

AFCON, Afrobeats, heavyweight, Nigerian, TikTok

December 17, 2025

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“Many People” The Trending Sound in Nigeria by AG Baby

Nigerian musicians are often the source of trending dance and video challenges on social media platforms, from funny sounds to a specific part of a song going viral and becoming an earworm, to creating unique transitions from certain songs. To keep you up to date on the latest trend, we take a look at Adekunle... Read More

The Media Blog

Adekunle gold, AG Baby, entertainment, Many People, social media, TikTok, Viral sound

July 31, 2025

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“Cynthia Ofori Go Home,” The Current Trending Sound On Social Media

The Nigerian internet is always abuzz with hilarious sounds, and sometimes these sounds are those pulled out of old nollywood movies. To keep you up to date on what’s trending at the moment, we take a look at the “Cynthia Ofori” trend and where it started from. The sound was pulled out of a scene... Read More

“Who Dig This Pit” The New Trending Sound On Nigerian TikTok

Nigerian TikTok is always buzzing with new sounds and new viral trends, to keep you in touch with what sound is trending, should you want to participate, here are a few things to know about the new viral sound. A sound from a Nigerian song by Keppy Kubiangha has gone viral on TikTok, and even... Read More

Culture

Nigerian trend, TikTok, trend

July 2, 2025

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“My Opponent, you are easily deceived,” Here’s The Trending Tik Tok Sound for Nigerians

There is always a viral trend in the country and to keep you up to date on what’s trending at the moment, we are highlighting how a secondary school debate went viral and has now become one of the most used TikTok sounds in Nigeria in the past two weeks. A debate done by secondary... Read More

The Media Blog

"my opponent, "my opponent you are deceived, TikTok, trend

June 20, 2025

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“I Wasn’t Desperate. I Was in Love.” Chude Jideonwo’s New Documentary Exposes the TikTok Romance Scam

Media entrepreneur and celebrated storyteller Chude Jideonwo has released a new documentary titled “The TikTok Scammer”, a chilling exploration of how digital platforms are being used to exploit love and vulnerability. The documentary investigates the story of Jlove, an American man who used TikTok to build romantic relationships with Nigerian women under false pretenses. What began as seemingly harmless... Read More

For The Culture

romance scam, TikTok, TikTok romance scam

May 17, 2025

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Chakam: The Gen Z Trend Nigerians Are Obsessed With Right Now

If you’ve been on TikTok or X (formerly Twitter) lately and you haven’t seen the Chakam trend, then I’d have to ask what part of the internet you’ve been on. Chakam is the latest buzzword shaking up TikTok and X; a fun, cheeky way people are calling others out on their own words. Think of... Read More

For The Culture

Chakam trend, TikTok, Twitter

This is the Trend Gen Zs Are Obsessed With Right Now

May 7, 2025

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This is the TikTok Trend Gen Zs Are Obsessed With Right Now

If you’ve been scrolling TikTok lately (and let’s be honest, you have), you’ve probably come across someone giving the camera that unserious-serious look, gently shrugging their shoulders to some catchy sound, with the caption: “nothing do my shoulder…” floating above their head. The trend doesn’t really have a name, but you recognise it when you... Read More

Culture

TikTok, tiktok trend

Weekend Recap | BBN 10, Desmond Elliot, Femi Branch, Peller, Natasha Osawaru

March 31, 2025

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Weekend Recap | BBN 10, Desmond Elliot, Femi Branch, Peller, Natasha Osawaru

Big Brother Naija announces resumption of physical audition ahead of season 10 MultiChoice Nigeria has confirmed that the tenth season of Big Brother Naija (BBNaija) will commence soon. In a recent Instagram post, the organizers announced a change in the audition process for this edition. Unlike previous seasons, where auditions were conducted online, contestants for... Read More

The Media Blog

Big Brother Naija, desmond elliot, entertainment, TikTok, Weekend Recap

September 14, 2023

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Here Are The Leading Content Creators Of The Week: Shaping the Nigerian Content Landscape

Content creators hold a special place in the vast world of social media. They can captivate our attention, tickle our funny bones, and inspire us with their creativity. These creators reign supreme in Nigeria’s entertainment sphere, bringing joy and laughter to our lives through platforms like TikTok and Instagram. Join us as we unveil the... Read More

Rankings, The Media Blog

cOMEDY, Content Creators, content creators in Nigeria, Enioluwa, fashion, instagram, Layi Wasabi, Nigerian content creators, social media, TikTok

July 25, 2023

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TikTok Introduces ‘Text-Only Posts’: Another Rival to Elon Musk’s Twitter?

TikTok, the popular social media platform owned by China’s ByteDance, has introduced a new feature called ‘text-only posts’, bearing some resemblance to Elon Musk’s Twitter. In a recent blog post, TikTok announced that this feature will offer users a broader way of sharing ideas and expressing creativity. “At TikTok, we are always looking to empower... Read More

The Media Blog

Elon Musk, Text-Only Posts, TikTok, Twitter

July 12, 2023

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TikTok’s Latest Features Illustrate Their Journey Toward a Safer, More Inclusive Community

TikTok, the dynamic social media platform that appeals to individuals of all ages, is committed to catering to its diverse community by implementing features that prioritize user safety and empowerment. With a firm belief in the importance of content control and supporting families, TikTok recently announced a range of new features and technologies aimed at... Read More

The Media Blog

Content Filtering Tools, Content Levels, inclusitivity, TikTok, Tiktok Global Youth Council

May 18, 2023

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Montana Sets Precedent as First US State to Ban TikTok

In a bold move, Montana has become the first state in the United States to enact a ban on the popular video-sharing platform TikTok. The law, signed by Governor Greg Gianforte, is expected to take effect next year, igniting a nationwide debate surrounding the app’s impact and security. This prohibition holds significant implications, serving as... Read More

Blogs

ban, First US state, Montana, TikTok

November 8, 2022

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2023 elections: Agriculture my top priority -Tinubu; 2 guilty of TikTok defamation of Ganduje receive 20 lashes | 5 Things That Should Matter Today

2023 elections: Agriculture my top priority – Tinubu Ekweremadu’s daughter appears in court for human trafficking 2 guilty of TikTok defamation of Ganduje receive 20 lashes UK drops warning against travel to Abuja; insists ‘risks remain’ FG set to resume Kaduna-Abuja train service Across Nigeria’s 36 states and the Federal Capital Territory, these are the five... Read More

Rankings

20 lashes, 2023 elections, Abuja, agriculture, defamation, Ekweremadu, FG, Ganduje, human trafficking, Kaduna-Abuja train service, TikTok, Tinubu, uk

October 25, 2021

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25% of Nigerians believe brand reboots are a waste of time for legacy brands

The issue Old things must pass away, and when they do something new emerges where they leave a void. The question then is; does the new have to mirror the old or can it be so uniquely distinct you forget what the old was like? This is also a question brands trying to reinvent themselves... Read More

CifromRED

Culture Intelligence from RED, Gen Z, TikTok

January 29, 2021

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Can women have fun with the Silhouette Challenge and not be policed?

There are three constant things in life: rain, tax, and internet challenges. Just fresh from the Buss It Challenge and its equally viral cousin the Big Bank, the latest is an export from TikTok (because where else?) called the #SihouetteChallenge where a person poses in front of a source of light, often in a doorway... Read More

Counter Culture Blog, More

Nigerian women, Silhouette challenge, TikTok

July 30, 2020

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Tiktok is showing its not just about fun videos, with its first upskilling webinar

Tiktok is having a hard time globally. Threats to ban the app from American app stores due to accusations of corporate espionage have been looming for months and accusations of racism and suppression of social justice also abound. But Tiktok has also enjoyed unprecedented penetration into markets in Africa and Asia and the platform is... Read More

“RIP TikTok” is trending but should Nigerians care?

Browsing TikTok is a favourite past time for so many people, Nigerians alike so it was no surprise that there was widespread panic when the video-sharing platform suddenly started glitching. Soon the trend #RIPTikTok coursed through social media, as people feared the Chinese-owned product was on its way to an early grave; with the rumoured... Read More

Deep Dive

donald trump, TikTok, TikTok ban, TikTok glitch

June 11, 2020

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Media trends in the ‘new normal’ you may want to consider for brand awareness

by Toluwanimi Onakoya The Coronavirus pandemic has left the world staggering in its wake. Having affected 158 countries, the effects of the virus have left a mighty mark on the world’s economy. Large scale quarantines, social distancing and travel restrictions put into action have made business marketing restricted. No one is going to see the billboards... Read More

The Media Blog

@ThePamilerin, Adegoke Pamilerin Emmanuel, Coronavirus pandemic, COVID-19, Dimma Umeh, Insta Live, Sisi Yemmie, TikTok

Weekend Recap: Here’s What Happened Over The Week

Top 5 Stories Of The Day | US Tightens Visa Rules as Nigeria Added to High-Risk List

“Many People” The Trending Sound in Nigeria by AG Baby

“Cynthia Ofori Go Home,” The Current Trending Sound On Social Media

“Who Dig This Pit” The New Trending Sound On Nigerian TikTok

“My Opponent, you are easily deceived,” Here’s The Trending Tik Tok Sound for Nigerians

“I Wasn’t Desperate. I Was in Love.” Chude Jideonwo’s New Documentary Exposes the TikTok Romance Scam

Chakam: The Gen Z Trend Nigerians Are Obsessed With Right Now

This is the TikTok Trend Gen Zs Are Obsessed With Right Now

Weekend Recap | BBN 10, Desmond Elliot, Femi Branch, Peller, Natasha Osawaru

Top 10 TikTok Content Creators To Follow in Nigeria

Here Are The Leading Content Creators Of The Week: Shaping the Nigerian Content Landscape

TikTok Introduces ‘Text-Only Posts’: Another Rival to Elon Musk’s Twitter?

TikTok’s Latest Features Illustrate Their Journey Toward a Safer, More Inclusive Community

Montana Sets Precedent as First US State to Ban TikTok

ByteDance’s New Social Media App Lemon8 Gains Popularity in the US Amid TikTok Controversy

2023 elections: Agriculture my top priority -Tinubu; 2 guilty of TikTok defamation of Ganduje receive 20 lashes | 5 Things That Should Matter Today

25% of Nigerians believe brand reboots are a waste of time for legacy brands

Can women have fun with the Silhouette Challenge and not be policed?

Tiktok is showing its not just about fun videos, with its first upskilling webinar

“RIP TikTok” is trending but should Nigerians care?

Media trends in the ‘new normal’ you may want to consider for brand awareness

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