You may have heard that people do not just want products, but they want an experience. This is partially true. Because, while people do want to buy an experience, the right experience helps to affirm or promote the brand reputation and improves brand loyalty. And yes, they will buy the product. Collaborating with the right...
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First City Monument Bank (FCMB) has offered a three-month paid internship to 30 winners in the fifth edition of the bank’s internship programme, tagged #FCMBFlexxtern5. These winners will get a career-building experience with the bank or one of its 15 partnering organisations. The beneficiaries, aged between 18 and 30 years, also stand a chance of being...
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Fuji: A Opera held a digital artist exhibition by 24-year-old Bidemi Tata at Untitled, Maitama Sule, Ikoyi on Sunday, 5th December, 2021. The OrijinalFujiIsArt VIP preview had in attendance, a cross-section of art and music enthusiasts, music journalists, Fuji aficionados, pop culture researchers and trill seekers. Bidemi Tata while giving the commencement speech expressed his long...
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Nigeria media tycoon Mo Abudu has been listed by Forbes as the 98th most powerful woman in the world. Abudu was recognized by the globally renowned financial platform as a woman with profound distinction both in her sphere of influence and outside of it. As head of the media conglomerate; Ebony-Life, Mo Abudu has been...
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With over 200 games, 7 celebrity DJs and mouth-watering food from your favourite food brands, it’s going to be all fun at the Vendease Games Festival (#VGF2021). Organised by leading food tech start-up, Vendease Africa, VGF2021 is set to host thousands of fun lovers on Saturday, December 11, 2021, at Landmark Beachfront, Lagos. Known for...
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There are many ways of promoting your brand to your intended audience, but shopping centres in Jigawa allows you to create brand loyalty and attract an audience outside your purview.The shopping experience has, indeed, changed, and people go back to shop and enjoy the scenery in the process. However, shopping centres are also hangout spots,...
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Move over as the Queen of Nigerian music, Onyeka Onwenu will grace the stage again for Speaking Out, a play from the stable of Doyenne Circle, at Agip Hall, Muson centre on January 1, 2022. Onyeka Onwenu will be singing, dancing and acting alongside Kate Henshaw, Patience Ozokwor and other remarkable Nollywood veterans and...
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Across the African continent, these are the 5 stories you may have missed out on: Win for Tunisian town facing landfill crisis as government backs down Work has begun to clear 30,000 tonnes of household rubbish from the streets of Tunisia’s “second city” of Sfax after the government backed down in a long-running dispute over a landfill...
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The issue There is a codependency between parents/guardians and the institutions of education that takes the burden of childcare from the former, if only briefly, and promises to train their beloved little ones into upstanding members of society. Such codependency often makes many forget that these institutions, whether owned and operated by the government or...
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Few brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers can be worried that such an exercise could quickly go south even for well-experienced marketers. Few brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers...
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The Group Head, Corporate Communications, Access Bank Plc, Amaechi Okobi, has been recognised with the “COVID-19 Response Banker of the Year Award” at the 56th Annual Bankers Dinner, held recently at the Balmoral Conventional Hall, Federal Palace, Victoria Island, Lagos. The award category sought to recognise and celebrate players in the industry who innovatively went...
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Higher institutions in Jigawa present different marketing teams with opportunities to improve customer loyalty among young residents and boost sales. They are usually an ever-changing consumer demography and need to be fully understood for effective brand communication. Still, they are a good point of call for new products or brand messages. So, any Nigerian brand...
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Across the African continent, these are the 5 stories you may have missed out on: S.African law change plan to allow land expropriation fails to pass A proposal to change South Africa’s constitution to explicitly allow expropriation of land with no compensation failed to win the two-thirds of parliamentary votes that it needed to pass...
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Comedy Central Africa, the only channel dedicated to comedy on the continent is celebrating its 10th year anniversary. Since its inception in December 2011, the channel has been the ‘home of funny’, bringing viewers only the best in local and international comedy. As part of its 10th year anniversary celebration, some of the most talented...
Read Morebasket mouth,
Bovi,
Buchi,
Comedy Central,
Coxson Christian,
Daniel Jonah Nyah,
Davido,
Dillon Khan,
Emmanuel Oliver,
Justice Kalawa,
Nyerhorwo Ndaxwell,
Oveze Godwin Jagbojo,
seyi law
On BET’s original daily drama, Isono, baby fever, political scandal and treachery reign as Ayo returns to the telenovela which airs Monday to Thursday on BET Africa (DStv Channel 129, GOtv Channel 21) at 20:30 WAT/21:30 CAT. Ayo shows up at Esther’s door hoping to reach Gabriel through Esther but runs into Millicent instead. After...
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As a young and ever-shifting consumer base, secondary school students present a moving target for marketers. Just when marketing teams seem to understand how to reach this young demographic, their preferences change again, requiring an all-new marketing strategy. But high school students are key entry-point consumers that have a huge potential to boost your sales...
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Across the African continent, these are the 5 stories you may have missed out on: ‘Travel apartheid’: Nigeria condemns UK’s Covid red list Nigeria’s inclusion on UK’s red list after cases of the Omicron Covid variant were linked to travel from the country has been condemned as “travel apartheid”. – The Guardian reports. Gambia elections: Adama Barrow...
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There are many options for out-of-home advertising, including billboards, mobile ads, shopping malls, buses, bus stops, overhead bridges and taxis. You might be wondering why people still consider outdoor advertising to be cost-effective. But what good is an idea or a message if left in the dark? Choosing an effective site to place an advert...
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Wentors is excited to announce that we are adding a new member to our board who will bring an additional layer of expertise and insight to our work in the personal development industry. In the past year, we have worked nonstop to make sure that even more women in technology participate and are retained in...
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How many times has the famous yellow square design crossed your screen in the past 6 months? How many times have you chuckled and taken a screenshot of a bible verse depicted in pidgin English? What did you do with that screenshot? Did you wave the yellow flag announcing the gospel according to the street?...
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…urges Nigerians to get vaccinated and stay safe The private sector-led coalition against COVID-19 (CACOVID) has intensified its efforts in the fight against the deadly coronavirus and is urging Nigerians to do the same. In a statement signed by the Assistant Director, Central Bank of Nigeria, Osita Nwasinobi, the coalition urged Nigerians to consciously take...
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Across the African continent, these are the 5 stories you may have missed out on: #GambiaDecides2021: Gambian youth set agenda for next president Saturday’s election would be the first election in The Gambia since dictator Yahya Jammeh fled the country. – Premium Times reports. Shell to go ahead with seismic tests in whale breeding grounds...
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What’s better than one disruptive campaign? Two! And 2Sure has proved just that. At first glance, the campaign took a natural form with the audience recounting experiences of fake promises people made them in a trendy #Nawash series. This trend had people conversing expressively across different platforms, and in different aspects of life. What looked...
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Wentors is excited to announce that we are adding a new member to our board who will bring an additional layer of expertise and insight to our work in the personal development industry. In the past year, we have worked nonstop to make sure that even more women in technology participate and are retained in...
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Across the African continent, these are the 5 stories you may have missed out on: Covid: South Africa new cases double in 24 hours as Omicron spreads The new coronavirus variant Omicron has now become dominant in South Africa and is driving a sharp increase in new infections, health officials say. – BBC reports. OPEC+...
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Strong participation from prominent decentralised finance focused funds such as Dao Maker and Mirana Ventures More than 80,000 sign-ups and 15,000 verified international users within 6 months, emphasising worldwide demand for secure, centralised exchange graded platforms with Fiat on-ramp Singapore, 12 November 2021 – DeFiato, the next-generation mainstream fintech platform for Decentralised Finance, has successfully ...
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Her Network has unveiled the official nominees for the 2021 Her Network Woman of the Year (HNWOTY) Awards as it returns to celebrate the fifth year of her annual award ceremony. Her Network Woman of the Year Awards is an annual celebration of exceptional women who have made a significant impact in their community, network...
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Beckmann to Lead a Global Team in Driving DE&I Strategies for VCNI LAGOS, December 2, 2021 – ViacomCBS Networks International (VCNI) has announced the appointment of Fathima Beckmann to Vice President of Global Inclusion for VCNI. Reporting into Marva Smalls, EVP, Global Head of Inclusion, ViacomCBS, and Raffaele Annecchino, President & CEO, VCNI, Beckmann will...
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Serial entrepreneur and Marketing Expert, Ayodeji Razaq has been announced Young Person of the Year at the 2021 edition of the Young Entrepreneurs Award Summit held on Saturday, November 27th, 2021 at Oriental Hotel, Lagos. The ceremony which had hundreds of entrepreneurs and professionals present, saw 3*-year-old Razaq, clinch the highly coveted prize for his...
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Brand Communication through marketing campaigns, activations is essential in any business. It is a way to attract clients and make a profit. Today, marketing has evolved and we now have online marketing. Through the internet, brands can market to a wider audience. Traditional marketing methods are not as popular because of the existence of online...
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