Culture Intelligence from RED

January 27, 2022

10 schools in Enugu to visit for brand marketing campaigns

The name Enugu – named after Enugwu Ngwuo, under which coal was found – is derived from the two Igbo words Énú Ụ́gwụ́ meaning “hilltop” denoting the city’s hilly geography. It is located in southeastern Nigeria and shares cultural traits with its neighbouring towns. The state has a variety of historic and recreational sites including... Read More

schools in Enugu

January 26, 2022

8 most notable schools in Ondo for marketers

Ondo is as big as the word comes. Nicknamed the “Sunshine State”, Ondo is the 18th largest state in the country. The state economy is dominated by the petroleum industry, with cocoa production, asphalt mining, and activities utilising the state’s extensive coastline also serving as major economic factors. It is the home to Ikogosi warm... Read More

Schools in Ondo

January 25, 2022

5 most popular schools in Offa, Kwara

Offa is a city in the Kwara, with a population of about 120,100 inhabitants, and is the second largest town in Kwara. Offa is centrally located in the midst and middle of many neighboring towns like Erin Ile in the south, Ijagbo in the north, Igosun and Ipee in the east and Ilemona, Irra, Ikotun... Read More

January 24, 2022

YouTube Shorts: 5 reasons marketing teams should explore it

In September 2020, YouTube Shorts – a YouTube app feature that rivals TikTok and Instagram Reels – began testing in India. The beta feature enabled users to see and create 15-second videos with musical overlays. At the end of February 2021, Google and Alphabet CEO, Sundar Pichai announced that videos on the India-based Shorts player... Read More

January 20, 2022

See 10 reasons brands should sponsor events

There are studies that indicate that event sponsorships create a positive image among audiences. Events also give you a strong push when it comes to driving sales. Over 75% of consumers feel positive about brands after participating in an event. While around 65% may likely buy from you, the benefits of event sponsorship don’t end... Read More

January 19, 2022

See the most popular markets in Anambra

Markets present an interesting opportunity for marketers to meet a diverse demography in their numbers, even if there is a specific target audience. Markets are usually crowded and, notwithstanding the ‘rush’, you will always get someone or people to wait and listen to your message. All you have to do is present your message in... Read More

popular markets in Anambra

January 18, 2022

Why sports should be prioritised in brand marketing

Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting variety and, it is regarded as a powerful form of marketing. This is why we listed these reasons you should be actively involved in sports sponsorship: Sports sponsorship drives excitement around the brand It builds... Read More

marketing, sports

January 17, 2022

Planning your marketing strategy? See 9 influencers to work with

2021 was quite eventful for many popular faces in Nigeria. It was a build-up from 2020 when we had to stay home and think a quick way forward. 2021 did not give the promises and was a year of mixed feelings and uncertainty, especially because there was a general financial crisis and high fluctuating forex... Read More

influencer marketing, influencers in Nigeria

December 29, 2021

8 best hotels in Southwest Nigeria

For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in Southwest Nigeria can testify to the amazing experience they go home with. We may not be able to count the number of hotels in Southwest Nigeria, even if we tried, this is... Read More

December 22, 2021

7 best Hotels in Northern Nigeria

For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in Northern Nigeria can testify to the amazing experience they go home with. We may not be able to count the number of hotels in Northern Nigeria, even if we tried, this is... Read More

Hotels in Northern Nigeria

December 21, 2021

Going to Southeast Nigeria? See the 10 best hotels you should visit

For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who use hotels in southeast Nigeria can testify to the amazing experience they go home with. We may not be able to count the number of hotels in southeast Nigeria, even if we tried, this is... Read More

hotels in southeast Nigeria

December 20, 2021

7 best Facebook groups to advertise in Nigeria

As a marketer, you are indeed looking to expand your brands’ tentacles. You are looking to share your brands’ message as far and wide as possible. Guess what? We found Facebook groups to market your business online. Facebook groups can be an excellent tool for promoting your business and listing what you have to sell.... Read More

Facebook groups, Facebook groups in Nigeria

December 16, 2021

10 markets in Nigeria whose busy December experience marketers should explore

Suppose you have planned a campaign this December, a product launch or activation, and have not added local markets to the mix. In that case, you may want to reconsider, knowing how busy markets will be during this festive period. Markets will see people who have been home and citizens who have been abroad, and... Read More

Markets in Nigeria

December 13, 2021

12 live events Nigerian brands should consider for partnerships this December

You may have heard that people do not just want products, but they want an experience. This is partially true. Because, while people do want to buy an experience, the right experience helps to affirm or promote the brand reputation and improves brand loyalty. And yes, they will buy the product. Collaborating with the right... Read More

events, events in Nigeria 2021

December 9, 2021

See Shopping Centres in Jigawa you should list for a marketing campaign

There are many ways of promoting your brand to your intended audience, but shopping centres in Jigawa allows you to create brand loyalty and attract an audience outside your purview.The shopping experience has, indeed, changed, and people go back to shop and enjoy the scenery in the process. However, shopping centres are also hangout spots,... Read More

shopping centres in Jigawa

December 8, 2021

Amidst the uproar, study on corporal punishment shows many Nigerian brands can still thrive off of dysfunction

The issue There is a codependency between parents/guardians and the institutions of education that takes the burden of childcare from the former, if only briefly, and promises to train their beloved little ones into upstanding members of society. Such codependency often makes many forget that these institutions, whether owned and operated by the government or... Read More

December 8, 2021

GTCO: When smooth rebranding happens, there are always lessons to learn

Few brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers can be worried that such an exercise could quickly go south even for well-experienced marketers. Few brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers... Read More

GTCO, Pricewaterhouse Cooper, rebrand

December 8, 2021

Connect with a young audience at these Higher Institutions in Jigawa

Higher institutions in Jigawa present different marketing teams with opportunities to improve customer loyalty among young residents and boost sales. They are usually an ever-changing consumer demography and need to be fully understood for effective brand communication. Still, they are a good point of call for new products or brand messages. So, any Nigerian brand... Read More

Higher institutions in Jigawa

December 7, 2021

Visit these 8 secondary schools in Jigawa for your marketing campaigns

As a young and ever-shifting consumer base, secondary school students present a moving target for marketers. Just when marketing teams seem to understand how to reach this young demographic, their preferences change again, requiring an all-new marketing strategy. But high school students are key entry-point consumers that have a huge potential to boost your sales... Read More

secondary schools in Jigawa

December 6, 2021

Outdoor formats in Jigawa marketing teams can use for their campaigns

There are many options for out-of-home advertising, including billboards, mobile ads, shopping malls, buses, bus stops, overhead bridges and taxis. You might be wondering why people still consider outdoor advertising to be cost-effective. But what good is an idea or a message if left in the dark? Choosing an effective site to place an advert... Read More

Outdoor formats in Jigawa

December 2, 2021

These 10 Nigerian Writers will help sell your brand campaign

Brand Communication through marketing campaigns, activations is essential in any business. It is a way to attract clients and make a profit. Today, marketing has evolved and we now have online marketing. Through the internet, brands can market to a wider audience. Traditional marketing methods are not as popular because of the existence of online... Read More

nigerian writers

December 1, 2021

12 Facebook communities whose services marketing teams can employ

With almost 3 billion users globally and 1.8 billion daily users, Facebook is the most popular social media platform for communication and interaction. Generally, valuable content, video posts, and the classic organic post are the standard type of posts. Facebook Communities also give users the opportunity to connect with people who are not in their immediate environment or circle. Many... Read More

Facebook Communities

Youtube

November 30, 2021

Nigerian YouTubers with strong marketing pull brands can leverage

As the world changed in 2020, audiences globally switched to videos to replace in-person activities. As a result, YouTube’s popularity skyrocketed. By 2021, the user base in Nigeria reached about 5.3 million. With the evident potential of short-form videos, businesses have been forced to prioritise video-based content for marketing strategies. This also places some prime channels at... Read More

YouTubers in Nigeria

November 30, 2021

74% of Nigerians want feel-good customer care support from local brands

The Issue Whether one is paying for a service – concert, hail cab ride, or laundry, or purchasing a product like an electronic device or a nice tote bag, the expectation of good customer service is an unspoken given. This entails providing service before, during, and after purchase of said product/service. It not only ensures... Read More

Customer Care, nigeria, What The Streets Are Saying

November 30, 2021

Too big to fail: Lessons from First Bank’s internal leadership crisis

Corporate entities exist to make products and/or services delivery to the largest possible number of people possible, while accruing profits for shareholders. It also leaves these shareholders and customers in a tango of engagement strategies and corporate machinations that require trust between different parties. The success or failure of any corporate entity rests on the... Read More

CBN, Corporate governance, first bank

November 29, 2021

See 10 Influencers to watch out for as you plan that marketing campaign

As more consumers globally continue to depend deeply on brands and institutions, the need for brand trust becomes much more important. As a result, the mediation of brand trust in form of influencer promotion and endorsement has become essential in product marketing and brand communication. The main purpose of influencer endorsement in promotion is to be the product recommended by the... Read More

November 26, 2021

See 7 interesting places in Abuja for your marketing campaigns

Tourism plays an important role in today’s economy, with tourist centres and attractions serving to open minds to possibilities, the beauty of nature, and the aesthetics of life. It has boosted cultural integration like no time in history, representing visual presentations of lifestyles and culture. We usually look at the economic value of tour centres in any society and... Read More

November 24, 2021

10 Secondary Schools in Abuja for your brand activation

Your brand is under a new microscope. And if you were planning on things going back to “pre-pandemic normal” — it’s time to scrap those plans. Things aren’t going to go back to “normal.” There is a new normal. The marketing and communications strategies that used to work for your brand might not work in... Read More

Secondary Schools in Abuja

Abuja

November 23, 2021

Run your activation at these 9 markets in Abuja

Just like other major cities in Nigeria, the capital Abuja is usually abuzz with commercial activities. Also, it is experiencing an influx of young people from different parts of the country who want to be close to the centre of political power. As the population continues to expand, so are the markets. From its open markets to its... Read More

markets in Abuja

November 23, 2021

At least 80% of Nigerians are open to crowdfunding for the ‘right’ political candidate

The Issue Crowdfunding – the process of raising money from a large number of people in order to fund a project, a company, or a cause, has become increasingly widespread across the world. From the personal, to the entrepreneurial, people can raise funds using easy-to-use tools like GoFundMe, Kickstarter, Mightycause among others, with just a... Read More

crowdfunding, Davido, Erica, fundraiser

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